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AI can make incredible visuals fast… but it can’t magically give you infinite control, quality, and a 90% discount.

In this episode, Dan and Joe get real about what it actually takes to produce professional, on-brand creative using today’s AI tools. They break down why AI projects still require serious effort, why “creative flexibility” is the #1 survival skill, and how the best teams use AI to expand what’s possible, not replace the process entirely.

They also dig into the risks marketers need to plan for upfront, from legal reviews and model selection to setting the right expectations with stakeholders who think AI equals “cheap and instant.”

If you’re a marketer exploring AI video and visual production, this episode is your guide to doing it the smart way.

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Creating a value proposition sounds simple... until you try to get a global team to agree on one.

In this episode, Dan and Joe unpack the real, behind-the-scenes work of defining a value proposition that actually drives alignment across marketing, sales, and leadership.

They explore why most companies overcomplicate this work, why clarity beats cleverness every time, and how to avoid the jargon and internal politics that make value props fall apart. You’ll also hear practical guidance on features vs. benefits, tailoring messaging to different audiences, and how collaborative workshops bring stakeholders together across regions.

Whether you're in B2B marketing, professional services, consulting, or enterprise tech, this episode gives you a clear roadmap for crafting value propositions that are simple, strategic, and genuinely useful to the people who need them.

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How do you come up with creative ideas?

How do you create a script that people will remember?

How do you create visuals that stick in your prospect's minds?

In this episode Dan Beresh chats with one of Fide's top video editors, Hugh Noonan, about how Hugh takes nebulous consulting concepts and transforms them into marketing material that moves the needle.