Couverture de Her Empire Builder Show with Tina Tower

Her Empire Builder Show with Tina Tower

Her Empire Builder Show with Tina Tower

De : Tina Tower
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À propos de ce contenu audio

 Join business strategist Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility. Tina will be sharing practical tips and insights that helped her to build her company to a 7 figure a year business as well as interviewing the worlds best course creators! Tina has over 18 years of experience in starting, building and selling companies, she's a speaker, teacher, mama and traveller. She's unapologetic about living an intentionally big life and if you want to, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome. Find out more at tinatower.com Direction Economie Management et direction Marketing et ventes
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  • 321: Mastering The Mental Game of Business with Jacqueline Snyder on Her Empire Builder Show

    321: Mastering The Mental Game of Business with Jacqueline Snyder on Her Empire Builder Show
    Mar 5 2026

    In today's episode I am talking with business powerhouse and my good friend, Jacqueline Snyder, the founder and CEO of The Product Boss. While we're talking about business growth and running multi-million dollar online courses, we're focusing on alignment and how your business is a reflection of you and how you can grow yourself so that in turn, you can grow your business.

    Where to find Tina:

    * Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist

    * Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek

    * Instagram: https://www.instagram.com/tina_tower/

    Where to find Jacqueline:

    * The Product Boss Podcast: https://podcasts.apple.com/us/podcast/the-product-boss-with-jacqueline-snyder/id1332572879

    * YouTube: https://www.youtube.com/channel/UCsxpnARluJTJV7QJtbhEgwg

    * Instagram: https://www.instagram.com/theproductboss

    * Masterclass Training: https://go.theproductboss.com/sales-every-day-masterclass-optin1761332150531 J

    Jacqueline Snyder is the Founder of The Product Boss, bringing over 20 years of experience in the product industry, where she has launched and grown over 2,000 brands, including those featured in major retailers like Nordstrom and Target. Starting her journey as a fashion designer with Cuffs Couture, she built a six-figure business in its first year without ads or a social media following. Passionate about the mirror method, Jacqueline believes that personal growth directly impacts business success, guiding her 100,000+ students worldwide to achieve remarkable milestones, including Shark Tank appearances and top seller rankings. With over 5 million podcast downloads, she delivers actionable strategies and mentorship to help entrepreneurs navigate the challenges of building resilient businesses that reflect their true potential.
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    46 min
  • Boosting your marketing beyond social media

    Boosting your marketing beyond social media
    Feb 25 2026

    Ever felt like you could be doing more with your marketing but you've been focused on social media? This episode is for you so you can find out the 37 ways to market your online business and what you need to be doing to GROW.

    Resources:

    Get the free Marketing Audit: http://herempirebuilder.com/audit

    Her Empire Builder Waitlist: https://www.herempirebuilder.com/waitlist

    Join the free coaching week with Tina: https://www.herempirebuilder.com/tinaweek

    00:00 Welcome and Setup 00:36 Why Marketing Beyond Social 01:09 Get the 37 Point Audit 04:11 Personal Brand Foundations 07:04 Podcast Guesting Strategy 09:05 Start Your Own Podcast 10:36 Social Media With Strategy 13:17 Third Party Media Credibility 15:40 Website Funnel Checkup 18:23 Sales and Weekly Newsletter 21:47 Offers Waitlist and Training 22:40 Final Marketing Challenge
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    23 min
  • 319: Mastering Freedom with Masterminds with Ellie Swift

    319: Mastering Freedom with Masterminds with Ellie Swift
    Feb 18 2026
    What's the secret to building a seven-figure business and a life you love? 🤔 On the latest episode, Ellie Swift reveals her journey, strategies for success, and how to live a mission-driven life while being a devoted mum and to create a sold out mastermind! Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/?hl=en YouTube: / @herempirebuilder Where to find Ellie: Podcast: The Scalable Freedom Show: http://ellieswift.com/podcast/ Instagram: @elliehswift The Mastermind Model Waitlist: https://ellieswift.com/tmm-tina Sell out Your Mastermind freebie: https://ellieswift.com/freebie-tina Tina Tower welcomes business coach and mastermind expert, Ellie Swift to discuss masterminds, shifts in the coaching industry, and creating a freedom-filled business while prioritising motherhood. Ellie shares that since having her daughter, she has become more intentional, planning-driven, and boundaried, embracing the ongoing "dance" rather than seeking balance. She explains how she redesigned her business in preconception and during IVF by consolidating multiple mastermind tiers and how she became more discerning about what deserves her energy, letting go of problems she can't control. Ellie describes building her business model specifically for motherhood, moving from one-to-one work into scalable one-to-many offers, and defines success as living her values over time: family, abundance and choice, meaningful mission-driven impact, and practical flexibility like school drop-off and pick-up. The conversation explores how the online coaching/education market has shifted from a 2010–2020 "gold rush" (low barrier to entry, people buying broadly) to a more discerning post-COVID environment that demands stronger delivery, clearer IP, and better business fundamentals; Ellie predicts more "weeding out" and increasing emphasis on embodied, original expertise by 2026, especially for masterminds. Ellie outlines her mastermind framework (the "five Cs": call structure, coaching between calls, community, curriculum, and container criteria) and notes rising expectations for access, outcomes, and congruence between sales and delivery. On the seven-figure path, she highlights three drivers: mindset/identity, clear strategy and business model math, and consistent personal-brand marketing, plus resilience through evolving requirements. Ellie explains who shouldn't run masterminds (people unwilling to be in relationships, facilitate transformation, or handle feedback), the biggest launch mistake (designing for short-term goals without scalability), and how she manages the energetic load of holding space using strong container boundaries and simple rituals like exhaling after calls and "giving back" energy that isn't hers. In rapid-fire closing, Ellie shares a belief she's outgrown (operating as a solopreneur), a metric she no longer worships (views), and one thing she won't sacrifice again (herself). 00:00 Welcome + Meet Mastermind Expert Ellie Swift 02:02 Human Sunshine & the Power of Business Friendships 04:10 Motherhood Shift: Intentional Time, Priorities & 'Living in the Dance' 08:40 Redesigning the Business for the Next Season (IVF, Simplifying Offers, Letting Go) 11:54 Building for the Long Game: Why the Mastermind Model Creates Scalable Freedom 13:43 Defining Success: Values, Family, Wealth & Impact Without the Hype 16:58 What's Changed in Online Business: From Early Skepticism to Industry Evolution 18:28 Coaching Industry Overview: The 'Gold Rush' Phase and What Comes Next 18:59 From Baby Photos to the Internet Boom: How New Industries Create Gold Rushes 20:37 Post‑COVID Buyer Skepticism & Why Delivery Now Matters More Than Hype 21:53 The Mastermind Shakeout: Real IP, Real Results, and Higher Expectations 23:13 The 5 Cs Framework: Designing Masterminds That Retain and Scale 23:59 Why 7 Figures Is Rarer Than You Think (and What Actually Gets You There) 24:44 Mindset, Strategy, Marketing: The 3 Levers Behind a 7‑Figure Mastermind 27:29 Who Should NOT Run a Mastermind (and the Many Ways to Structure One) 30:17 Biggest Launch Mistake: Building for Short‑Term Cash Instead of Long‑Term Scale 31:51 Holding Space Without Burning Out: Boundaries, Energy Protection & Simple Rituals 36:43 Rapid-Fire Takeaways + Final Wrap and Where to Find Ellie Ellie Swift is the Mastermind Expert & Business Coach for 6 and 7 figure coaches, mentors and consultants creating scalable freedom™️. As an ex corporate marketer turned CEO, Ellie has become the go-to for people starting and scaling their masterminds through her program, The Mastermind Model™. She also runs her own mastermind, The Scalable Freedom™️ Mastermind, where she shares her 10 years of expertise in online business, and hosts the The Scalable Freedom Show podcast, with over 250+ episodes available to binge. Ellie spent a decade working in ...
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    39 min
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