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The Fault Line

The Fault Line

De : CMG Consulting
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In every business, there’s a point where strategy meets stress: where plans are tested, and decisions define the outcome.

The Fault Line, hosted by Gary Lancina and Kim Scribner, uncovers those moments through conversations with CMG experts and industry leaders. From pricing strategy to go-to-market transformation, leadership, and growth, each episode explores the unseen pressures and pivotal shifts that shape the business landscape.

CMG Consulting
Economie
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    Épisodes
    • Live from CMG’s Headquarters
      Jan 27 2026

      In this special episode of The Fault Line, the CMG Consulting team comes together in person at our Durham headquarters for a conversation about the moments that matter in client work.

      We asked team members across roles and tenures to share what brings them joy in delivery and to reflect on times they had to show up when it counted. What emerged was not a set of heroic stories, but something more honest…how teams build trust, bring clarity to complex problems, and help organizations move forward with confidence.

      This episode offers a behind the scenes look at the people, perspectives, and culture that shape how CMG works.

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      24 min
    • AI and How it’s Supporting Digital Go-to-Market
      Jan 20 2026

      In this episode of The Fault Line, host Kim Scribner sits down with digital marketing and go to market expert Pat Fitzgerald to explore how AI is supporting modern digital go to market. They focus on practical use cases across product, marketing, SEO, workflow, and data, while addressing real risks like hallucination, bias, and data security. The conversation keeps the spotlight on judgment, integration, and how AI becomes a true accelerator when paired with experienced teams.

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      34 min
    • Inside Your Organization Shows Up in Customer Interactions
      Jan 13 2026

      How your organization works on the inside is often how it feels to your customers on the outside.

      In this episode, Gary and Kim explore how communication structures, incentives, culture, and organizational design directly shape customer experience. From Conway’s Law to real world examples in startups, hospitality, and large enterprises, they unpack why silos, misaligned objectives, and decision friction quietly show up in product and service interactions.

      The conversation challenges leaders to rethink how teams are organized, how success is measured, and how employee experience ultimately becomes customer experience.

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      29 min
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