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The FIR Podcast Network Everything Feed

The FIR Podcast Network Everything Feed

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    • ALP 293: Stop letting your website embarrass you

      ALP 293: Stop letting your website embarrass you
      Jan 26 2026

      You built an agency you’re proud of. So why does your website still feature that glowing tribute to someone you wouldn’t recommend today, or explain services you stopped offering three years ago?

      In this episode, Chip and Gini tackle the unsexy but critical task of auditing your agency’s website content. They share practical approaches for identifying what needs updating, what deserves deletion, and how to prioritize your efforts when you’re staring down hundreds (or thousands) of outdated pages.

      The conversation covers everything from quick wins—like updating your homepage and key pages—to strategic decisions about high-traffic content that no longer serves your business. Gini shares her process for using tools like Screaming Frog to audit content systematically, while Chip emphasizes the importance of focusing on human users rather than chasing every algorithm change.

      They also dive into the balance between refreshing old content and creating new material, with specific guidance on when each approach makes sense. The episode wraps with a reminder that consistency matters more than perfection—especially when AI is increasingly using your bio and content to determine whether to recommend you.

      If your website is starting to feel like a liability rather than an asset, this episode offers a manageable roadmap to get it back on track without turning it into a year-long project. [read the transcript]

      The post ALP 293: Stop letting your website embarrass you appeared first on FIR Podcast Network.
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      21 min
    • FIR #498: Can Business Be a Trust Broker in Today’s Insulated Society?

      FIR #498: Can Business Be a Trust Broker in Today’s Insulated Society?
      Jan 26 2026
      The 2026 Edelman Trust Barometer focuses squarely on “a crisis of insularity.” The world’s largest independent PR agency suggests only business is in a position to be a trust broker in this environment. While the Trust Barometer’s data offers valuable insights, Neville and Shel suggest it be viewed through the lens of critical thinking. After all, who is better positioned to counsel businesses on how to be a trust broker than a PR agency? Also in this episode: Research shows employee adoption of AI is low, especially in non-tech organizations like retail and manufacturing, and among lower-level employees.CEOs insist that AI is making work more efficient. Do employees agree?Organizations believe deeply in the importance of alignment. So why aren’t employees aligned any more today than they were eight years ago?Mark Zuckerberg changed the name of his company to reflect its commitment to the metaverse. These days, the metaverse doesn’t figure much in Zuckerberg’s thinkingIn his Tech Report, Dan York reflects on Wikipedia’s 25th anniversary. Links from this episode: 2026 Edelman Trust BarometerSociety Is Becoming More InsularExclusive: Global trust data finds our shared reality is collapsingInsularity is next trust crisis, according to the 2026 Edelman Trust BarometerEmployers are the most trusted institution. That should worry you – StrategicThe 2025 Edelman Trust Barometer has landed, and everyone in comms is about to spend the next six months quoting the same statisticHIS THEORY IS LITERALLY: The human beings of the earth don’t like each other, don’t trust each other, won’t talk to each other, won’t listen to each other.Richard Edelman Has No Clothes. (Nobody Does.)Trust amid insularity: the leadership challenge hiding in plain sightEmployees say they’re fuzzy on their employers’ AI strategyJP Morgan’s AI adoption hit 50% of employees. The secret? A connectivity-first architectureHow Americans View AI and Its Impact on People and SocietyOnly 14% of workers use GenAI daily despite rising AI optimism: SurveyOffering more AI tools can’t guarantee better adoption — so what can?Only 10 Percent of Workers Use AI Daily. Getting Higher Adoption Depends on LeadersLeaders Assume Employees Are Excited About AI. They’re Wrong.Meta is about to start grading workers on their AI skillsCEOs are delusional about AI adoptionCEOs Say AI Is Making Work More Efficient. Employees Tell a Different Story.The Productivity Gap Nobody Measured.FIR #497: CEOs Wrest Control of AIThe Alignment ParadoxWhat Mark Zuckerberg’s metaverse U-turn means for the future of virtual realityMeta Lays Off Thousands of VR Workers as Zuckerberg’s Vision FailsMeta Lays Off 1,500 People in Metaverse DivisionFIR episodes that featured metaverse discussions Links from Dan York’s Tech Report Celebrating Wikipedia’s 25th Birthday and Reflecting on Being a wikipedia for 21 YearsAt 25, Wikipedia faces its biggest threat yet: AIWikipedia at 25: A Wake-Up Call The next monthly, long-form episode of FIR will drop on Monday, February 23. We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. To obtain the credentials needed to participate, contact Shel or Neville directly, request them in our Facebook group, or email fircomments@gmail.com. Special thanks to Jay Moonah for the opening and closing music. You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients. Raw Transcript: Shel Holtz: Hi everybody and welcome to episode number 498 of For Immediate Release. This is our long-form episode for January 2026. I’m Shel Holtz in Concord, California. Neville Hobson: And I’m Neville Hobson, Somerset in the UK. Shel Holtz: And we have a great episode for you today, lots to talk about. I’m sure you’ll be shocked, completely shocked that much of it has a focus on artificial intelligence and its place in communication, but some other juicy topics as well. We’re going to start with the Edelman Trust Barometer, but we do have some housekeeping to take care of first and we will start with a rundown of the short midweek episodes that we have shared with you since our December 2025 long form monthly episode. Neville? Neville Hobson: Indeed. And starting with that episode that we published on the 29th of December, we led with exploring the future of news, including the Washington Post’s ill-advised launch of a personalized AI-generated podcast that failed to meet the newsroom standard for accuracy and the shift from journalist to information stewards as news sources. Other stories included Martin Sorrell’s belief that PR is dead and Sarah Waddington’s rebuttal in the BBC radio debate. Should communicators do anything about AI slop? And no, you can’t tell...
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      1 h et 51 min
    • Circle of Fellows #124: The Impact of Mentoring

      Circle of Fellows #124: The Impact of Mentoring
      Jan 23 2026
      The communication profession is currently weathering a perfect storm of tectonic shifts, from the promises of AI to the messy realities of hybrid work, and we are languishing in denial if we think traditional, one-way “career advice” will save us. In the January 2026 Circle of Fellows, our panel will move beyond the clichés to examine mentoring as a pragmatic, strategic tool for institutional knowledge transfer and professional resilience. High-impact mentoring fosters the “trusted advisor” mindset, helping practitioners navigate the minefield of ethical leadership while bridging the gap between academic theory and high-stakes business execution. Whether you’re a senior leader looking to cultivate the next generation of strategic thinkers or a rising professional seeking to future-proof your career, this episode provides actionable frameworks for building the kind of meaningful, two-way developmental relationships that drive both individual growth and organizational success. The panel was recorded on Thursday, January 22, 2026. About the panel: Dr. Amanda Hamilton-Attwell, accredited by both IABC and PRSA. She is Managing Director of Business DNA, based in South Africa, which provides strategic research and consulting, including communication audits, customer service, and women’s leadership topics. She is licensed in Adobe Connect and WebEx, using these to conduct virtual professional learning and education sessions. and other focused research and training in communication skills. Her career has also included a 15-year stint as a research manager for the National Productivity Institute. Brent Carey is an award-winning communications executive and corporate storyteller who has been helping organizations connect with their stakeholders and achieve successful business outcomes for more than 30 years. During his career in corporate communications, he has practiced the complete range of the profession’s disciplines, including internal/HR communications and employee engagement, recruitment marketing, issues management and crisis communications, public and media relations, marketing communications and government relations. Brent is currently Vice President, Communications, at Mattamy Asset Management (the parent company of Mattamy Homes), based in Toronto, where he leads the corporate communications function and a small, impactful team that provides strategic planning and execution across Mattamy’s operations in Canada and the US. Brent has also held communication leadership roles with KPMG International, Deloitte Canada, CIBC, TD Bank and Imperial Oil. In 2004 he earned the Accredited Business Communicator (ABC) designation from IABC and in 2024 was recognized with the prestigious IABC Canada Master Communicator Award, an accolade bestowed upon select professionals who have demonstrated exemplary contributions to the field of communication. Brent graduated from York University in Toronto with a double honours degree in Communications and English. Andrea Greenhous’s life’s purpose is to improve the world of work. For over 30 years, she has helped organizations improve the employee experience and build workplaces where people thrive. As founder and president of Vision2Voice, an internal communications agency, Andrea and her dedicated team help organizations adopt a strategic approach to employee communications to achieve results. Andrea has led initiatives and transformation projects for Fortune 500 technology companies, large government departments, and organizations as diverse as construction, biotech, finance, and higher education. This has led to a signature approach emphasizing harnessing employee voices and amplifying their insights and ideas. Andrea is a storyteller, a PROSCI-certified change leader, and Dare to Lead trained based on the work and research of Brené Brown. She is also a certified Fearless Organization Practitioner. She uses the tools and processes developed by Amy C. Edmondson, the Novartis Professor of Leadership and Management at Harvard Business School, to build psychological safety in teams. Andrea has been named one of the top 10 influencers in internal communications and is a frequent guest blogger and speaker at industry events. Russell Grossman, DipPR, ABC, FRSA, FCIPR, FCIM, IABC Fellow, has been a communications practitioner for 40 years and a UK Senior Civil Servant since 2006. He is Director of Communications at the UK Rail Regulator, the Office of Rail and Road, and recently stepped down after 13 years from his additional position as the head of the Government Communication Service (GCS) internal communications profession. He’s a non-executive director of the “Engage for Success ” movement, which aims to advance employee engagement, and a sponsor for both the GCS Fast Stream and GCS Talent. He is a past International Chair of IABC. Russell and his long-suffering wife of 40 years are blessed with four children (one of whom also works within...
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      1 h
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