Content marketing is crucial for event promotion as it helps increase visibility, engage your audience, and drive ticket sales. By creating and sharing valuable content, you can build anticipation, provide key information, and foster a deeper connection with potential attendees. Effective content marketing not only boosts awareness but also enhances the overall event experience, leading to higher satisfaction and repeat attendance.

In this episode of The Events Cast Podcast, we have the pleasure of speaking with Gina Clarke about strategic content marketing for event promotion.

We explore essential strategies and tips for effective content marketing to promote your events, how to plan and maintain a content calendar, create high-performing content, and understand your target audience. We also discuss setting clear goals, leveraging the best tools for content creation, and distributing your content for maximum reach.

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Crafting meaningful, memorable experiences is more important than ever before in B2B events.
Event professionals can significantly enhance the effectiveness of their campaigns by leveraging
insights from behavioural science. From creating a sense of urgency and exclusivity while selling
tickets to increasing the engagement of attendees at your event.

In this episode of The Events Cast Podcast, we talk with Siri Brudevold, Global Events Manager,
Brompton Bicycle about how psychology can help create unforgettable event experiences.

We discuss what behavioural science is, why event professionals should use it to help
promote their events and what results they can expect. Siri also shares with us some real-life
examples used at their events and provides practical phycology triggers you can start using
right away to improve your attendee engagement.

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Creating a world-class event doesn't begin and end on the event day. It starts the moment someone buys a ticket or registers and continues long after the event concludes.

In the latest episode of The Events Cast Podcast, we spoke with Oliver Bailey from IMEX Exhibitions about how they foster meaningful experiences for their audience. This episode will share my insights on this topic and offer ideas inspired by our conversation.

Oliver emphasized that building a successful event experience requires truly understanding your audience—knowing what's happening in their lives and how your event fits into that context.

Inspired by Oliver's insights, I've explored how to translate this understanding into the digital realm and improve your event website to enhance the overall experience.

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