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The Entrepreneur Experiment

The Entrepreneur Experiment

De : Gary Fox
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 Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain. Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds. Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success. Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success. This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.2025 Gary Fox Direction Economie Management et direction Réussite personnelle
Épisodes
  • EE496: How Ashley McDonnell is Raising €50 Million to Take Irish Fashion Brands Global

    EE496: How Ashley McDonnell is Raising €50 Million to Take Irish Fashion Brands Global
    Apr 30 2026
    What does it take to make a plan at 16 - and still be executing on it at 32? Ashley McDonnell saw a Christian Dior exhibition in London as a teenager and decided she was going to work for Dior. She didn't know French. She'd never lived abroad. She had no connections in luxury. Six years later, she was walking into LVMH headquarters on Avenue Montaigne in Paris. Now she's back building in Ireland — founding Ireland Fashion Week, launching Vyko (Ireland's first luxury brand group), and building the kind of long game most founders don't have the patience for. In this episode she pulls back the curtain on how the luxury industry actually works, the psychology behind why people buy luxury, why China is the most important luxury market in the world, and the one piece of advice — focus — that changed everything. SHOW NOTES In this episode of The Entrepreneur Experiment, Gary sits down with Ashley McDonnell — founder of Ireland Fashion Week, Vyko Group and the Tech Powered Luxury podcast. Ashley spent over a decade working across LVMH, Christian Dior and Puig, one of Europe's biggest luxury groups, before coming home to build something entirely new. What you'll learn: How Ashley reverse-engineered her way from Galway to Christian Dior at 22 — by mapping the exact path the executives above her had taken Why the luxury industry is built on groups and conglomerates — and what that means for Irish brands trying to scale The psychology of luxury buying — from unlimited budget shoppers to the strategic Chinese traveller saving 20% per handbag Why 90% of luxury sales were offline pre-Covid but almost 100% were digitally influenced What Vyko is — and why Ashley is building Ireland's first startup luxury group from scratch The one-note iPhone system she uses to track every single day of the year across Paris and Dublin Why focus (not ideas) was the advice that changed everything Connect with Ashley: Personal Instagram: https://www.instagram.com/ash.mcdonnell/ Vyko Group: https://www.instagram.com/vykogroup/ Ireland Fashion Week: https://www.instagram.com/irelandfashionweek/ Podcast: Tech Powered Luxury: https://www.instagram.com/techpoweredluxury/ *Our Sponsors * Nostra: https://bit.ly/nostra26 Azure: https://bit.ly/azure26 Follow The Entrepreneur Experiment: Instagram: https://www.instagram.com/entrepreneurexperiment/ TikTok: https://www.tiktok.com/@entrepreneurexperiment
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    2 h et 4 min
  • EE495 - Mentor Moment: Paul Buckley — The Accidental Australia Move That Changed Everything

    EE495 - Mentor Moment: Paul Buckley — The Accidental Australia Move That Changed Everything
    Apr 26 2026
    In this Mentor Moment, Paul Buckley shares the messy, real start of what became a serious founder journey - not from a polished “masterplan,” but from a place of pressure, responsibility, and learning fast. Paul is the entrepreneur behind EPS Group Australia (which he built and exited) and now C2O Group, and he’s a great example of how leadership is often forged in the moments you didn’t choose: when the plan changes, money gets tight, and you still have to figure it out. The lesson here is about adapting at speed, stepping up before you feel ready, and how momentum is created when you stop waiting for perfect conditions and start operating like the person who can handle bigger responsibility. If you’re building something — or trying to level up how you lead — this one will land. Listen back to the full conversation in Episode 444 of The Entrepreneur Experiment — and subscribe/follow so you don’t miss next week’s Mentor Moment. *Our Sponsors * Nostra: https://bit.ly/nostra26 Azure: https://bit.ly/azure26 Follow The Entrepreneur Experiment: Instagram: https://www.instagram.com/entrepreneurexperiment/ TikTok: https://www.tiktok.com/@entrepreneurexperiment
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    14 min
  • Why 10x Goals Are Easier Than 10% Ones: 5 Scaling Secrets from Google X & Zalando with Sean Mullaney

    Why 10x Goals Are Easier Than 10% Ones: 5 Scaling Secrets from Google X & Zalando with Sean Mullaney
    Apr 23 2026
    What if the reason your business isn't scaling is that you're aiming 10% higher when you should be aiming 10x? Sean Mullaney has been a founder three times, led engineering at Google X's moonshot factory, scaled Zalando from €1bn to €10bn, and is now building Seapoint - the business bank designed from the ground up for founders. In this episode, he unpacks the systems, mindsets, and decisions behind 25 years in tech, and why he believes we're living through the most exciting moment in business history. You'll learn how to spot a real technology shift vs. a fad, why "thinking in systems" is the single biggest unlock for any founder, how to give and receive the kind of brutal feedback that actually grows people, and why AI is the most optimistic story in tech right now — not the scariest. Whether you're pre-seed or scaling past your first million, this one's packed with frameworks you can use on Monday morning. SHOW NOTES: What you'll learn: Why aiming for 10x better is often easier than 10% better (the Google X philosophy) How to tell a genuine technology shift from a passing fad The "thinking in systems" framework Sean uses to run every part of Seapoint Why most business banks are built for bankers, not founders — and what Seapoint is doing differently How to give and receive brutally honest feedback (and why it's the greatest gift you can get) Sean's contrarian, optimistic take on AI and what it means for founders, workers, and society Why he'd back a 17-to-20-year-old founder over almost anyone else Key moments: Sean's first startup: web-to-SMS restaurant bookings built in a dorm room Lessons from the dot-com boom and how it mirrors today's AI wave Inside Google X: how moonshot thinking actually works in practice Scaling Zalando from €1bn to €10bn — the systems that made it possible Why Sean started Seapoint and what makes it different from every other business bank The books, advice, and mindsets that shaped his journey Recommended book: Thinking in Systems by Donella Meadows Connect with Sean: Website: https://www.seapoint.co/ LinkedIn: Sean Mullaney (DMs open - make it interesting!): https://www.linkedin.com/in/seanmullaney/ *Our Sponsors * Nostra: https://bit.ly/nostra26 Azure: https://bit.ly/azure26 Follow The Entrepreneur Experiment: Instagram: https://www.instagram.com/entrepreneurexperiment/ TikTok: https://www.tiktok.com/@entrepreneurexperiment
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    1 h et 46 min
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