The audio companion to the hit web series, The Download by Microsoft Advertising, returns with a new host and format. Jacob Rice leads you through the latest - and future - trends retailers should take note of. Beginning with this episode, there are 3 new segments:

• Vertical View that looks at macro industry trends
• Clickstream which provides the latest data trends and practical campaign advice from experts
• Tool Tips that offer the best ad solutions and products for advertisers

In this episode, you'll hear from Microsoft Advertising Retail Strategist, Yaa Achiaw, who will provide the future direction of the retail experience and what customers expect in Vertical View. Next, Logical Position's SMB experts, Nick Zatta and Matt Goff, offer some practical advice for retail advertisers about the upcoming holiday shopping season on Clickstream. Finally, Jacob Rice will showcase the best ad products and solutions to use for the holiday shopping season.

Check out our guests LinkedIn profiles to learn more about them:

• Yaa Achiaw
• Nick Zatta
• Matt Goff
• Logical Position

The Download podcast is back with a new episode! Our Big Interview this month will take a look at what’s happening in the Agency World with our guest: James Bourner, VP, Media & Partnerships at Jellyfish, a digital agency, that “reclaims performance for the platform era.” We will discuss the future of the ad industry, we will also explore measurement: the good and the bad and the ugly – and explore cultural change in the workspace and hoe Jellyfish has changed their culture in the last few years… Jennifer Solomon-Baum is teaming up with Nick Berliner this time to explore key trends in the business: the rise of individualism and the continued rise of sustainability. Listen now!

The Download podcast is the companion to The Download web series. You can watch The Download and learn more at MicrosoftAdvertising.com/TheDownload.