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The Doug Horner Show

The Doug Horner Show

De : Doug Horner
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Automotive Content Creator and General Sales Manager Doug Horner sits down with the top automotive content creators, dealership insiders, and business owners to discuss what makes them successful.

© 2026 The Doug Horner Show
Épisodes
  • Why Consumers Hate Car Dealerships (And Why We Deserve Some of It)
    Oct 28 2026

    Let Us Know Who You'd Like To See On The Podcast!

    Why do so many consumers hate car dealerships, and how much of that is our own fault? In this episode of The Doug Horner Show, I sit down with Texas Car Guy for an honest conversation about the car business and the ways dealerships have become their own worst enemies. We dig into what doing business the right way actually looks like, what it’s going to take to fix the industry’s reputation, and we talk through some of Tomi Mikula of Delivrd’s takes on the dealership model. Then we tackle the direct-to-consumer debate head on: what car shoppers might not be thinking about when they picture buying without a dealer, the pitfalls nobody mentions, and why the dealership model still matters, as long as dealers earn it. Whether you’re in the business or you’ve sworn off dealerships for good, this conversation is worth your time.

    Support the show

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    54 min
  • The Man Who Mystery Shopped Hundreds of Dealerships
    Sep 29 2026

    Let Us Know Who You'd Like To See On The Podcast!

    Season 3 starts now. To kick it off, I sit down with Sean Weaver, founder of CarFilm, for a conversation every car buyer and car business person should hear: why can you walk into two dealerships selling the same brand and have completely different experiences? We get into what's actually broken in the automotive industry, why the experience is so inconsistent from store to store, and what can realistically be done to fix it.

    Sean also shares the origin story behind CarFilm. Years of mystery shopping dealerships across the country, seeing firsthand how most stores handle (and mishandle) their customers, until one salesperson impressed him so much by replying to his internet lead with a personal video that it sparked the idea for an entire company built around video selling.

    Whether you're in the car business or you're a consumer who's always wondered why buying a car feels like a coin flip depending on where you go, this episode is for you.

    Listen to full episodes:
    🎧 Spotify: https://open.spotify.com/show/07qvjcFfS8XDAmq6ufvFhB
    🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-doug-horner-show/id1852607127

    Work with me and my team, or connect with my partner vendors:
    👉 https://stan.store/benzsandbowties
    (Dealership page, work with me & the team, and partner vendors — all in one spot.)

    Like, subscribe, and hit the bell — Season 3 is just getting started. 🎙️

    —

    Search terms / tags:
    The Doug Horner Show, Sean Weaver, CarFilm founder, automotive industry podcast, why dealerships are inconsistent, car dealership experience, mystery shopping dealerships, fixing the car business, video selling cars, car industry problems, car buying experience, automotive retail podcast, BenzsandBowties

    Hashtags:
    #TheDougHornerShow #Podcast #CarFilm #CarBusiness #AutomotiveIndustry #CarBuying #BenzsandBowties

    Support the show

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    1 h
  • The Software That's Changing How Used Cars Are Appraised And Merchandised
    Jun 3 2026

    Let Us Know Who You'd Like To See On The Podcast!

    On this episode of The Doug Horner Show, I sit down with
    Tyler Astorg, co-founder of iPacket, to break down their
    new appraisal and merchandising feature that's changing
    how dealerships value, price, and resell pre-owned
    inventory.

    If you're in the car business, whether you're a sales
    manager, used car manager, GM, or dealer principal — this
    conversation is going to give you a real look at the tools
    that are helping dealerships maximize profitability on
    every unit.

    Tyler shares the Astorg family's deep roots in the
    dealership world, the story behind founding iPacket, and
    exactly how their new iPacket Value tool helps dealers
    appraise cars more accurately, merchandise them more
    effectively, and price them to make the most money
    possible.

    Whether you're trying to tighten up your reconditioning
    process, improve your merchandising, or just understand
    what the best dealerships are doing differently — there's
    something in this conversation for you.

    🔗 Work with me & the team, partner with my preferred
    vendors, and more: https://stan.store/benzsandbowties


    🎙️ ABOUT THE DOUG HORNER SHOW
    The Doug Horner Show is the podcast where I sit down with
    the people shaping the automotive industry: dealers,
    content creators, technology founders, and the disruptors
    changing how cars are bought and sold.

    Subscribe so you don't miss the next episode.

    📱 FOLLOW BENZSANDBOWTIES
    TikTok: @benzsandbowties
    Instagram: @benzsandbowties
    Facebook: BenzsandBowties
    YouTube: @BenzsandBowties

    #TheDougHornerShow #iPacket #CarDealership #UsedCars
    #DealershipLife #AutomotiveIndustry #CarBusiness
    #DealerTech #CarSales #AutoRetail #UsedCarManager
    #CarAppraisal #DealershipOwner #BenzsandBowties
    #TylerAstorg

    Support the show

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    41 min
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