With the rapid advancements in technology, Generative AI has become a powerful tool capable of creating convincing fake content, posing risks to the integrity of the UK General Election processes.
In this latest podcast from David F George we talk about the UK election and how fake content could influence the possible outcome. We also look into how this could change in the future with more robust regulation and education.

David George from choiceMaster and Louise Welsby from Buy-From, talk us through their presentation to the Shropshire Leadership Conference all about AI for business, focusing on how AI is changing customer service. They confront some of the perceived fears of AI in business and seeing how, far from being negative, it can enhance your business. AI will not take your job but if you don't look at embracing it your competitors who are using it may take your customers. For more on this presentation, including the accompanying slides and white paper please contact Louise at: louise@buy-from.com or David at: david@choicemaster.org

In this episode of AI And You, David discusses the importance of explainability in recommender systems, focusing on choiceMaster, the system created by David himself. He highlights how traditional recommenders lack transparency and often base recommendations on user history rather than individual preferences. choiceMaster, on the other hand, prioritises user input and provides detailed explanations for its recommendations, enhancing user trust and confidence in decision-making. He also touches on the role of generative AI in search engines and the educational aspect of recommender systems in guiding users towards making informed choices.
For further information;
https://www.choicemaster.org/
david@choicemaster.org