Erin, Renee and Kyah break down how Gen Z behaves online and what that means for creative businesses. Get practical tactics to reach younger audiences while staying authentic.

This week on the Creative Business Community podcast, Erin is joined by Renee and our resident Gen Z voice, Kyah, to unpack how younger audiences actually show up online—and what that means for your creative business. We dive into platform habits (why Gen Z often prefers Instagram Reels over TikTok, how Facebook fits, and where YouTube sits), why short‑form video and fast hooks matter, and how to reach Gen Z without chasing every trend. Expect practical tips on storytelling that feels human, building trust through in‑person community, and why email marketing still punches well above its weight. We talk owning mistakes (and why that grows loyalty), what the algorithm really rewards, and where AI can help—or hurt—your brand’s authenticity. Plus, we explore generational differences in creative practice and how to keep your content fresh without losing your voice.

Creative Business Spotlight: Common Ground Collective. You can find them on:

Instagram: @cmmngrnd Facebook: @cmmngrnd Website: https://commongroundcollective.com.au/

Work–life balance is a myth for many creative small business owners; here’s how to build a realistic work–life blend. Erin and Ronnie share straightforward tactics for boundaries, time, support and mental health.

This week on the Creative Business Community podcast, Erin and Ronnie unpack the myth of work–life balance and lean into a healthier work–life blend for creatives, parents and anyone juggling a small business with, well, life. Erin shares how her routine has evolved over a decade in business—from late-night office stints and firm school-hours boundaries to bringing in help, weathering COVID, then navigating burnout and chronic illness. They speak candidly about privilege and support networks, and offer practical strategies if you’re flying solo: get clear on your why, set boundaries clients respect, track and audit your time, create simple switch-off rituals, and build a personal support crew. You’ll hear how to communicate at home (do you need solutions or space to vent?), involve your kids in decisions, and why you truly can’t pour from an empty cup.

Creative Business Spotlight: Suk Workwear. You can find them on:

Instagram: @sukworksear Facebook: @sukworkwear Website: https://sukworkwear.com.au/

This week on the Creative Business Community Podcast, hosts Erin Madeley and Ronnie Motroni chat about the powerful link between creativity and mental health. In a world of fast-paced living and doom scrolling, we explore how making with your hands slows you down, boosts dopamine, lowers stress, and helps you drop into that restorative “flow” state. From pottery, knitting and scrapbooking to makeup, gardening, cooking, Lego and even rearranging your furniture, they unpack why creativity is for everyone—not just “arty” types—and why the process matters far more than a perfect end result.

You’ll hear:

• Practical ways to swap your phone for a short, creative moment
• How boredom and repetition build neuroplasticity and better problem-solving
• Gentle permission to start small, not finish every project, and keep some things just for you
• Tips on finding community—DIY craft clubs, workshops, online groups
• Budget-friendly supplies from op shops and Kmart
• Personal stories of burnout, recovery and using creativity as a genuine antidote to stress

Tune in for science-backed insights, real talk and easy habits to help you feel calmer, more present and more inspired—one small creative act at a time.

TED Talk on How Boredom Can Lead to Your Most Brilliant Ideas with Manoush Zomorodi: https://youtu.be/c73Q8oQmwzo?si=lbkM-oGkois-w975

This week's Creative Business Spotlight: Fremantle Pottery Instagram: @fremantlepottery Stocked at Common Ground Collective in Fremantle

This week on the Creative Business Community Podcast, Erin sits down with Tracey, founder of Margaret River Made — a natural skincare and haircare brand born in Margaret River and now based in Perth. Tracey shares how a love of plants, sustainability and wellness took her from soap-making to salon-quality shampoo and conditioner bars, including a chemo-friendly formula created for a friend, and an anti-dandruff bar that transformed her own scalp health.

We dive into what it takes to build a values-led brand: choosing effective, nature-inspired ingredients, why pH matters for skin and scalp, proteins that protect colour (hello, quinoa), and the blend of botanicals and green chemistry behind her products. Tracey opens up about navigating her husband’s life-changing accident, scaling production without losing soul, and the moment she stepped away from wholesale to obsess over an exceptional direct-to-customer experience. Expect candid lessons on branding, markets, websites, team-building, and the number-one rule: don’t give up.

By the end, you’ll have practical, no-fluff takeaways on choosing smarter ingredients, protecting coloured hair with bars, simplifying sustainable packaging, and crafting an unboxing experience that keeps customers coming back. If you’re keen to build a values-first brand without burning out, this one’s for you. Press play and let’s dive in.

Creative Business Spotlight: The Mulberry Pig. You can find them on:

Instagram: @the_mulberry_pig Facebook: @mulberry_pig Website: https://themulberrypig.com/

This week on the Creative Business Community podcast, we’re diving into how to talk about what you do—with confidence, not arrogance.

Struggle to answer “So, what do you do?” without cringing? This episode gives practical ways to talk about your creative business with confidence—without tipping into arrogance.

If you’ve ever stumbled over “So, what do you do?”, felt the pinch of imposter syndrome or Tall Poppy culture, or downplayed your creative work as “just a hobby”, this one’s for you. Erin and Ronnie share simple tips for accepting compliments, a practical way to build your elevator pitch, and tips for tailoring your answer to different audiences — whether you’re at a market, a meeting or a networking event.

We also unpack how to show up online authentically (face, voice or even just hands), why sharing wins — big and small — matters, and where to draw the line between honest transparency and oversharing. You’ll hear real-world examples, mindset reframes, and confidence boosters that help you take up space without feeling salesy.

Tune in for permission to own your expertise—and the tools to talk about it with ease.

Mentioned in the show: Drew Awfualo: Instagram: @drewafualo Natterdoodle: Instagram: @natterdoodles

Creative Business Spotlight: Jotterbook Flowers. You can find them on:

Instagram: @jotterbookflowers Facebook: @jotterbookflowers Website: https://www.jotterbookflowers.com/

This week on the Creative Business Community Podcast, Erin is joined by Renee and intern-turned-team-member Kyah to explore how internships can supercharge creative businesses. We dive into mentoring styles that spark confidence and creativity, the real-world pace of marketing beyond uni, and smart ways to use AI without sounding robotic.

You’ll hear how the team tackles newsletter fatigue, brainstorms better ideas, and leverages cross‑generational perspectives to reach younger audiences (hello, student happy hour). We unpack practical steps for hosting interns ethically and effectively, from setting clear objectives to building portfolios, plus why going through universities can make placements smoother.

Kyah shares her biggest takeaways, what’s next as she heads into advertising design, and a sunny shout‑out to small business Salty Dunes. Tune in for actionable advice on mentoring, marketing and making the most of internships in a creative business.

Creative Business Spotlight: Salty Dunes. You can find them on: Instagram: @salty.dunes Facebook: @salty.dunes Website: https://saltydunes.com.au/

In this episode, Erin Madeley sits down with Perth photographer and educator Tanita Seton who shares how she built a people-first creative business and why she’s leaning into smartphone photography.

After returning to study at TAFE and earning her Advanced Diploma, Tanita has built a career capturing women in business and wellness retreats — before following her gut into teaching photography, especially smartphone skills. She shares what it’s really like to shoot branding sessions versus retreats (think “silent ninja”), how COVID derailed travel and nudged her towards workshops and online delivery, and the milestones that kept her going.

Expect candid lessons on resilience and mental health in business, selling through relationships, tuning out the noise, and practical tips like showing your face in your marketing and asking for better testimonials. Plus, Tanita’s dream collab (smartphone photo travel tours, anyone?) and a Creative Spotlight to wrap things up.

Connect with our guest! Find Tanita Seton: Website: https://www.tanitasetonphotography.com.au/ Instagram: @tanita_seton_photography Facebook: @tanitasetonphotography

Creative Business Spotlight: Spaniels & Co. You can find them on: Instagram: @spaniels_and_co._craft Etsy: https://www.etsy.com/au/shop/SpanielsAndCo

This week on the Creative Business Community podcast, Erin and Ronnie are joined by Renee, MarketLife’s marketing and PR coordinator, to unpack what branding really is—and why it’s far more than a logo and a colour palette.

Branding is more than a logo — it’s how your business makes people feel. Erin, Ronnie and Renee break down practical steps to sharpen your brand and stand out online and at markets.

Together they explore the pillars of powerful branding for creative small businesses: getting crystal clear on your values and writing them down, knowing your audience and speaking directly to them, and choosing trends that genuinely align with your brand identity (yep, even when the internet goes all-in on Taylor Swift). They talk about showing up consistently across every touchpoint—from your stall display and packaging to fonts, colours, captions and customer interactions—and why repetition is essential for recognition. You’ll also hear a practical take on when AI helps and when it hurts, how to handle pop culture and political moments through a brand lens, and why searchability, legibility and simple naming conventions matter more than you think.

Creative Business Spotlight: Solyte Website: https://www.solyte.com.au/ Facebook: https://www.facebook.com/p/Solyte-61572628515969/ Instagram: @solyte__