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The Craven Vibe

The Craven Vibe

De : Dee Newton
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We shift culture and spark business growth - with honest, values-led conversations (and just a bit of northern soul)!

© 2026 The Craven Vibe
Direction Economie Management Management et direction
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    Épisodes
    • Clarity Before Growth: Aligning Strategy, Messaging & Marketing for 2026
      Jan 12 2026

      What happens when strategy lives in the MD’s head, marketing feels hit-and-miss, and messaging tries to speak to everyone at once?
      Growth stalls.

      In this episode, we’re joined by Andy Henderson, Founder of To The Summit, a people-first strategy and growth consultancy that has helped over 1,000 UK businesses find clarity, confidence and momentum.

      Andy breaks down why clarity is the foundation of sustainable growth — and how aligning strategy, messaging and marketing transforms leadership, attracts the right customers, and creates marketing that actually works.

      We explore:

      • Why misalignment holds £1m–£20m businesses back
      • How to get strategy out of the MD’s head and into the business
      • What effective messaging really looks like (and why it attracts dream buyers)
      • How to build a practical, aligned marketing system
      • One powerful piece of advice every MD and CEO should take into 2026

      If you’re a business leader feeling stretched, stuck or unclear on your next move, this episode will give you the focus and direction you’ve been missing.

      🎧 Tune in for clarity, confidence and a practical roadmap for meaningful growth.

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      34 min
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