This is a conversation with Danielle Letayf, and how she discovered her superpower to help other develop their personal brand and have the courage to unlock their possibilities and rewrite the stories they tell so they can make meaningful impact in the communities they serve.

We spend the first half of our careers building a reputation, a resume, and a safety net. But what happens when the "success" you built starts to feel like a cage? Logic tells you to be grateful, to stay the course, and to keep performing. But deep down, you know the truth: you aren't just tired; you're misaligned.

The courage to reinvent yourself isn't about blowing up your life, it's about finally being honest about who you've become as you go through a career transition and explore personal development.

In this conversation with Danielle Letayf, founder of Badassery, we explore the terrifying but necessary work of the "Identity Shift." Danielle opens up about her own pivot, shutting down a successful arm of her business not because it failed, but because it no longer aligned with her truth.

We discuss the subtle difference between "quitting" and "evolving," why your logic is often just fear in a suit, and how to navigate the messy middle of reinvention without losing your mind.

If you feel the itch to pivot but don't know if you're allowed to change your mind, this episode is your permission slip. It’s time to stop performing and start being.
Danielle shares three key lessons in this conversation for the process of developing your personal brand:
1️⃣A willingness to go into uncomfortable places
2️⃣The courage to do the hard work
3️⃣It will be a grind

As you can imagine, if you were getting up on stage or about to be interviewed on a podcast, you might have a little imposter syndrome.

If you’re lucky enough to know Danielle, she’d likely share her surprising attitude towards Imposter Syndrome, which she shares in this conversation too.

In this episode, Danielle answers the following questions:
➡️What does rewriting your story mean?
➡️How do you rewrite your own story?
➡️How do you develop your personal brand?
➡️ Who can help me develop my personal brand?

Resources mentioned in the episode:
➡️Danielle’s company: Badassery
➡️Danielle’s LinkedIn

Music in this episode by Ian Kastner.

"What Do You Know To Be True?" is an invitation to be inspired to become more of your possible self by discovering your superpower, unlocking your potential, and creating your impact in the world.

This podcast is for people leaders, coaches, org development practitioners, and anyone who works with people who want to be inspired to discover their superpower, unlock their possibilities, and make meaningful impact in the world.

For more info about the podcast or to check out more episodes, go to: https://whatdoyouknowtobetrue.com/

"What Do You Know To Be True?" is hosted by Roger Kastner, is a production of Three Blue Pens, and is recorded on the ancestral lands of the Duwamish and Suquamish people. To discover the ancestral lands of the indigenous people whose land you may be on, go to: https://native-land.ca/

Keywords
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