ABOUT THE EPISODE:
Tobias Allen ran marketing behind the scenes for Alex Hormozi and Acquisition.com, including the "$100M Leads" book launch that registered 560,000 people for a single event and crashed the internet's infrastructure in the process. He later joined FanVue as CMO during a fundraise, helping scale monthly creator sign-ups from 5,000 to 20,000 on the way to a $200M run rate. In this episode, he sits down with Ash and Kane to unpack how the launch actually happened, what he learned scaling FanVue's affiliate program, why he walked away from Hormozi at the peak, and the pricing and brand lessons he's carried into his current role as CMO for Simon Squibb.

KEY TAKEAWAYS:

• The $100M Leads launch registered 560,000 people and sold close to 100,000 books in a single day, though the tech crash likely cost half of total sales
• He built an affiliate program from 0 to 29,000 promoters in 6 weeks using zero paid ads
• At FanVue, he traced the company's real growth driver to its affiliate program and scaled it from 170 to 375 ambassadors, helping push the business toward a $200M run rate
• The "scholarship play" is a lead attraction offer that works in both B2C and B2B
• Growth comes from finding what's already working and doing more of it, not chasing shiny new channels
• Pricing is the biggest mistake he sees entrepreneurs make, since it determines your margin for hiring, marketing and growth
• Brand isn't fluff, it lowers your blended CPA and gives you room direct response alone can't
• Businesses with a mission win on hiring, customer acquisition and closing sponsors

ABOUT THE HOSTS:
Hosted by Ashley Morris and Kane Baron, founders of UAE-based content sponsorship agency: Pod Partnerships. They've worked with thousands of creators and hundreds of brands, helping both household names and fast-growing startups turn podcast, YouTube, and influencer advertising into a core part of their media strategy. Alongside this, Ashley and Kane have trained over 10,000 podcasters since 2020, supporting them to start, scale and monetise their podcast.

BEST MOMENTS:

• 00:01:56 "We sold close to 100,000 books in a single day."
• 00:02:23 "I think that the net brand was worth more than half of sales being lost."
• 00:11:08 "We actually switched PPC off, and the business still grew."
• 00:15:07 "My health was also suffering. I started getting migraines and nosebleeds."
• 00:47:39 "Unless you've been at the coalface of customer acquisition, you don't know how hot the stat actually is."

LINKS:

Website: https://www.podpartnerships.com

Email: hello@podpartnerships.com

ABOUT THE EPISODE:
Rohan Sheth runs performance marketing for names like Tony Robbins, Russell Brunson and Grant Cardone, managing hundreds of millions of dollars in ad spend. In this episode, he sits down with Ash and Kane to break down the biggest mistakes brands make with paid ads, why LTV matters more than ROAS, and how his agency helped build the "free-to-fee" funnel behind some of the biggest names in personal development.

KEY TAKEAWAYS:

• Most advertisers chase ROAS without first knowing if they're running a single offer or building a company
• LTV is the number that matters most, every decision should waterfall from it
• Blended attribution beats platform-reported data every time; single-platform numbers lie
• Organic and paid aren't separate games, they compound each other
• The "free-to-fee" model built empires for Tony Robbins, Kevin O'Leary and Barbara Corcoran through free events that sold into high-ticket coaching
• In-person events are seeing a resurgence, AI-driven online fatigue is pushing people back toward human connection
• Association advertising (Rolex at F1, Qatar Airways) often outperforms direct response, brands pay for the halo, not the click
• Usage rights and affiliate deals with creators can beat flat-fee sponsorships when the brand takes on more of the risk

BEST MOMENTS:
"You need to know your LTV, that's the number everything else waterfalls from."
"Most people coming into this industry are learning from free stuff online and don't know which advice is actually right for them."
"You either spend time or you spend money, those are the only two options."
"There's no ceiling on what Rolex is willing to pay to sponsor every Grand Prix."
"Sometimes brands aren't paying for the results, they're paying for the association."

LINKS:
Guest: @Rohan_Sheth
Website: https://www.podpartnerships.com
Email: hello@podpartnerships.com

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ABOUT THE EPISODE:

Sergi Galiano was employee number one at Supercar Blondie, the world's largest car channel with over 185 million followers. He helped build it from the ground up, and then walked away. In this episode, he sits down with Ash and Kane to break down exactly how viral content is made, why almost every brand and creator is doing social media wrong, and how he turned 20 years of trial and error into a consulting business teaching creators to grow organically.

KEY TAKEAWAYS:

• The algorithm rewards thousands of small signals, getting them all right is what separates viral from invisible

• Most people start too niche with visual content; cast wide first, then get specific as your audience builds

• Watch time is the number one metric every platform actually cares about

• Followers matter less than they ever have, a 30K channel can outperform a 1M channel right now

• Big brands are some of the worst at social media because they don't understand the game yet

• The hook is the hardest part, always film two or three versions before committing to one

• Going solo from a big brand is a business decision, not a personal one, know when you've stopped growing

BEST MOMENTS:

• 00:00:51 "I felt like I wasn't learning anymore. I wanted to go and make content for myself."

• 00:08:55 "We went to bed and the next day we just saw this spike, 9 million followers from the Philippines in one day."

• 00:16:11 "Almost everyone is doing social media wrong, especially big brands."

• 00:20:01 "The overwhelming majority of people consume social media on mute. Is your video understandable without any audio?"

• 00:25:26 "You can spend so much time talking about hooks. Even at Supercar Blondie we could argue for hours about how to start a video."

• 00:26:39 "The number one thing the algos care about is watch time."

• 00:35:09 "Now is probably the best time ever for a new content creator to get started."

• 00:42:19 "That video got 60 million views and it generated around $13,000. And there was no edit on that."

• 01:08:16 "My teacher almost failed me for suggesting you could get better results by making a viral video on YouTube."

LINKS:

Sergi: https://www.instagram.com/sergi.galiano/

Website: https://www.podpartnerships.com

Instagram: https://www.instagram.com/thecontentbusinesspod

Email: hello@podpartnerships.com

ABOUT THE HOSTS:

Hosted by Ashley Morris and Kane Baron, founders of UAE-based content sponsorship agency: Pod Partnerships.

They've worked with thousands of creators and hundreds of brands, helping both household names and fast-growing startups turn podcast, YouTube, and influencer advertising into a core part of their media strategy.

Alongside this, Ashley and Kane have trained over 10,000 podcasters since 2020, going on to directly mentor hundreds of creators to plan, launch, grow, and monetise independent podcasts.