Katie Pulsifer spent years being the kind of employee every company wants.
High-achieving. Trusted. Loyal. The person you put on the important project because she will figure it out and get it done.
Then, one day, it was over.
The job she loved ended unexpectedly, and suddenly the identity that had served her so well for decades didn’t fit the business she was building next.
In this episode of The Complete Creative, I’m joined by Katie Pulsifer, master certified life coach and creator of the Golden Coaching Certification, for a conversation about what it looks like to stop following business advice just because it’s popular and start paying attention to how you actually work best.
Katie shares how she moved from a long career in fashion, product development, and corporate leadership into coaching, then spent five years helping grow The Life Coach School before returning to her own business at 55.
And yes, she tried ALL the things.
Facebook ads. Webinars. Freebies. Software. Hiring too soon. There are apparently stacks of old course binders in a closet, which made me feel much better about every business experiment I’ve ever quietly abandoned.
What Katie discovered is that her business grows through something much more natural to her: conversations with real people.
She builds through connection, relationships, thank-you notes, cheering people on, and asking herself who she wants to “put love on” that day.
We also talk about how to tell the difference between something feeling uncomfortable because it’s new and a genuine full-body no, why data matters when you’re deciding what to keep or release, and what happened when Katie stopped trying to force herself into the “do one thing” rule and embraced multiple revenue streams instead.
This episode is part of my Work Your Way Summer Series, and I love Katie as an example of what’s possible. You do not need to copy her business. You don’t need to quit Instagram or start a Substack.
But you can start asking better questions about your own.
In this episode, we talk about: - The identity shift from exceptional employee to entrepreneur
- The difference between a skill gap and a mindset gap
- What Katie learned from business strategies that didn’t work for her
- Why conversations and connection became the foundation of her business
- How she decides what to keep, change, or let go
- Why Instagram was a full-body no and Substack became a full-body yes
- The value of shedding the “beginner” identity
- Why “do one thing” isn’t the right advice for everyone
- Using values, data, and self-trust to make business decisions
Connect with Katie Visit Katie Pulsifer Coaching
Katie also has a short reflection quiz on her website for those moments when you know you’re meant for more but can’t quite put language around what that is yet. She personally sends back a voice memo with her reflections on your answers—which feels VERY on brand for this whole conversation.
Read You Are Golden on Substack
Mentioned in this episode We talk about trusting those full-body yeses and nos in your business. If that piece made your ears perk up, listen to my conversation with Allie Kuhland about Human Design and creative work:
Listen to the Human Design episode
→ If you're ready for work to feel different but aren't sure how it could be possible for you, schedule a Work Your Way Breakthrough call with Brie HERE.
This episode is part of the Work Your Way Summer Series — a collection of conversations about rethinking work, creativity, and the way you move through your days. Explore the full series: www.creativemindscoach.com/podcast/work-your-way-summer-series