Épisodes

  • Jason Craker – Steering the Wheel of Digital Progress in the Auto Industry | The Cogniverse Show #08

    Jason Craker – Steering the Wheel of Digital Progress in the Auto Industry | The Cogniverse Show #08
    Sep 7 2023
    In this episode, we explore digital transformation within the automotive industry, covering topics such as the stages of digital maturity, challenges in transforming traditional sectors, the significance of collaboration, and the future of mobility. Jason Craker is a top expert in digital transformation and helping organisations deliver sustainable changes with a long and accomplished career, mainly in the automotive industry. With over 20 years of experience under his belt within the automotive sector, Jason has been instrumental in driving digital and change initiatives for leading companies like Volvo and Polestar. Right now, he operates at the C Level as Transformation Director, leading the Automotive Practice within changemaker Associates, and is known for his ability to set the vision and strategy for large-scale transformations while ensuring operational excellence and delivering business-driven outcomes. With a keen interest in the evolution of the traditional automotive industry into an emerging mobility sector, Jason addresses the shift to sustainable transport through digitally enabled customer services and new business models.
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    1 h et 3 min
  • Róbert Mátyás – Content Marketing Through the Lens of Digital Design | The Cogniverse Show #07

    Róbert Mátyás – Content Marketing Through the Lens of Digital Design | The Cogniverse Show #07
    Jun 24 2022
    How can a digital content creator reach over 100.000 followers on Instagram in just 2 years? What does it take to maintain an educational YouTube channel with more than 25.000 subscribers in the competitive field of digital illustration and design? Today’s guest, talented graphic designer, illustrator, content creator, strategist and entrepreneur Róbert Mátyás will take us through the steps to success and share the industry’s secrets. Róbert has gained valuable experience working with luxury startups and other brands such as Adobe, Yellow Images, Pony, Spline, and Domestika. As a content creator, Róbert regularly comes up with short how-to videos about typography, branding, visual effects, optical art, illustrations, poster design, motion design and animation, and the like.
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    1 h et 3 min
  • Sorina Diaconu – Can we Change the Way we Think of Social Media? | The Cogniverse Show #06

    Sorina Diaconu – Can we Change the Way we Think of Social Media? | The Cogniverse Show #06
    Nov 19 2021
    In this episode you will see what mentality is required to go from corporate marketing to start-up marketing. Today’s guest has gained global experience as Marketing Director for MTAG Switzerland, and being in charge of Marketing Strategy and New Developments at MedLife Group in Romania for nearly four years, Sorina Diaconu has a profound understanding of analysing investments and actively pursuing strategies looking at the bigger picture. She is always open to new solutions, still, never forgets the people behind. As of 2021, Sorina embarked on a new global adventure, overseeing the marketing division at Stickr.earth – cover the world app, a new social media with the tags #true & #authentic. She has taken on the challenge to promote a social media platform where there are no ads, confirming that the digital marketing toolkit has still a lot up its sleeves.
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    53 min
  • Radu Lupu – How Adidas uses AR to revolutionize footwear e-commerce | The Cogniverse Show #05

    Radu Lupu – How Adidas uses AR to revolutionize footwear e-commerce | The Cogniverse Show #05
    May 19 2021
    Radu Lupu is the Senior Technical Product Manager at Amazon, and up until very recently, the Lead Product Manager of the Adidas mobile app, with former experience at Rakuten and eMag. Radu is a true technology geek, his core strength lies in building digital experiences in a corporate environment, during which he has gained a profound understanding on how you can achieve success in digital product development starting from scratch.
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    1 h et 23 min
  • How Paul Aston from Volvo Cars forges digital growth | The Cogniverse Show #04

    How Paul Aston from Volvo Cars forges digital growth | The Cogniverse Show #04
    Aug 31 2020
    Paul Aston is the Product Owner of Volvo’s Open Innovation Platform and a Lead Technical Designer at Volvo Cars in Sweden. He is passionate about finding new ways of using tech with a strong connection to digital. Creative technology, teamwork, and lessons from user experience-driven pilots are the most important elements for him when exploring new horizons. From his vast experience, both as a developer and a service designer, Paul confirms the importance of a customer-centric approach and brings in-depth technical knowledge to user-centered design thinking.
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    1 h et 1 min
  • Fabian Merkel - Weed killer, drugs and artificial intelligence | The Cogniverse Show #03

    Fabian Merkel - Weed killer, drugs and artificial intelligence | The Cogniverse Show #03
    May 7 2020
    Fabian Merkel is a Digital Innovation & Venture Consultant from Germany. He is dedicated to building great products and ventures which make things easier, faster and better. As an imprint of this process he’s also a Podcast Host & Community Manager at ai-zurich, an initiative that aims to bring AI closer to DACH region (Germany, Austria, Switzerland) and to build an AI community through specific events and meetups.
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    40 min
  • Christian Schneider - Outstanding results through digital at FCA | The Cogniverse Show #02

    Christian Schneider - Outstanding results through digital at FCA | The Cogniverse Show #02
    Feb 3 2020
    Christian Schneider is a digital expert whose passion for cars and automotive industry started early. His childhood dream came true, as he is Currently the head of Digital & Customer Experience at FCA. He has been working for over 10 years for big brands in the automotive industry. Prior to this era, he worked as a client advisor in such global advertising agencies, as Wunderman PXP and JWT. In addition to this, he is also a lecturer at various specialist conferences and at the University of Vienna for the Department of Advertising. He always focuses on optimizing the customer journey and his motto is: “Some people say good things come to those who wait. Truth is, good things come to those who work hard!” A true digital achiever with serious commitment.
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    55 min
  • Mihaela Muresan - Achieving organic growth in digital at IKEA | The Cogniverse Show #01

    Mihaela Muresan - Achieving organic growth in digital at IKEA | The Cogniverse Show #01
    Aug 14 2019
    Mihaela Muresan is a marketing and branding guru with over 18 years of experience in the field. She is a passionate brand developer, advocate of continuous learning, mother of 2. Was former marketing coordinator at LG Electronics, marketing manager at Ikea Romania, and deputy marketing manager at Ikea South East Europe, founder of Brand Essence, a company that helps to find your brands’ unique edges and to create or sharpen your brand identity. She is one of the most experienced marketers in Europe with heavy experience in the corporate World. She was the mind behind Ikeas steps into online sales in Romania and drove the brand development of Ikea for over 10 years. A brilliant strategist with hands on experience.
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    1 h et 21 min