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The Cognitive Marketer

The Cognitive Marketer

De : Gee Ranasinha
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 Cut through the marketing noise with The Cognitive Marketer. In weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.Gee Ranasinha Economie Marketing et ventes
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    Épisodes
    • Price isn't a number. It's a feeling.

      Price isn't a number. It's a feeling.
      Sep 7 2025

      What we call a "rational pricing strategy" is actually applied behavioral science.

      We’re not setting a price, as much as architecting an experience that begins the moment someone sees our price sticker, or rate card.
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      5 min
    • It's less about the creative, than it is about the message

      It's less about the creative, than it is about the message
      Aug 31 2025

      Creative styles in marketing are not just a matter of personal preference.

      They are strategic tools that add (or take away) from communications effectiveness.

      In the attention-based economy that we have today, the scarcest resource isn't budget, but cognitive processing power. How we deploy that resource through creative choices becomes the primary determinant of campaign effectiveness.
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      4 min
    • What we say vs. what they hear

      What we say vs. what they hear
      Aug 24 2025

      Our communication doesn't occur when the message is sent. It occurs when the recipient constructs meaning from it.

      Not only that, but our audience's interpretation of our message is inherently subjective, significantly contextual, and heavily dependent on their emotion state at that particular time.

      It's a good job no-one ever told us this was going to be easy, right?
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      3 min
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