A grab bag episode. Three things Chris Hanna has been chewing on that did not each need their own hour.

First, the one he had a conversation about yesterday: since launching All In Content, he has never once looked for a job, not on LinkedIn, not on Indeed, not even in what has been one of the hardest years he has had. Recruiters have reached out. Clients have offered him full-time roles. He has never taken the meeting.

Then the bigger one. Over 15,000 videos recorded, and Chris has been sitting with the realization that he would love to re-record a huge number of them.

In this episode:

• Why going back to work for someone else has never been on the table, and why the reason is not grit
• What he would build instead if All In Content disappeared tomorrow
• The early setup: a cell phone and a 40-dollar Amazon mic, sometimes a gimbal, eventually two phones and a GoPro
• Podcasts he produced in the first months of the studio before he had lighting and camera settings dialed in for each room.
• Debating whether to delete old videos of himself that make the studio look worse than it is
• Why he has never gone back to first year clients to offer a do-over, and why that is awkward
• Nobody's kitchen again: the compromises of shooting in homes and offices, the boardroom with ceilings so high the audio echoed through the mics, the street level shoot he did not yet have the software to clean up
• The site visit he did Monday before agreeing to work with a new client, and why he will not skip that step anymore
• Being honest that the studio is still nowhere near as used as it needs to be

The last piece is one nobody in the video space says out loud. Having more than one person on a shoot is partly optics. Clients are sometimes surprised when it is just Chris. But it also buys efficiency, because the 15 minutes of setup and 15 minutes of teardown he handles alone are time he could spend coaching the person on camera.

Lessons from someone still in the middle of learning them.

Links

All In Content: https://allincontent.ca
All In Content Studio: https://studio.allincontent.ca
Chris Hanna: https://chrishanna.ca

Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation

More from Chris: https://chrishanna.ca

Early on, nobody could batch record content faster than Chris Hanna. So he sold it. 50 to 100 videos in a single session. He believed in it, he delivered it, and he did it consistently for about a year and a half.

He now thinks it was one of the biggest mistakes he made in the business.

This episode is Chris arguing against an offer he successfully sold to a lot of businesses, and walking through the math that finally forced him to cap it.

In this episode:

• Why other companies never offered those numbers, and the reason he missed it at the time
• Content going stale before it ever gets posted, and footage sitting unused when a business changes direction
• Clients running out of gas late in a session and delivering their weakest takes
• Chris hitting the same wall recording, producing, and editing his own content
• The actual editing math: ten videos a day means two full weeks of work on a hundred video order
• Everything the price never accounted for, from ideas through captions, thumbnails, reviews, and uploads
• Why introducing caps has been genuinely hard to sell
• Returning clients who remember the old volume and the old price, and cannot reconcile paying more for less
• What better gear, a studio, and a real editing process changed about the output
• The current standard: a two hour session producing 20 to 25 fully edited videos
• The monthly retainer client where they shot only eight videos in two hours on purpose, and why that was the better call

Chris is not pretending the old sessions were worthless. He is saying that volume was the wrong thing to optimize for, and quality is what actually moves the needle.

Caps cost him bookings. He is keeping them anyway.

Links

All In Content: https://allincontent.ca
All In Content Studio: https://studio.allincontent.ca
Chris Hanna: https://chrishanna.ca

For more information about Chris Hanna, visit https://chrishanna.ca

If you want to batch-record video content and have our team schedule them on social media, remember that one day of working with us will set you up for months of consistent content. Visit https://allincontent.ca today to get started. Let's go all in together.

Chris Hanna opens this one cold: a beautiful video that does not explain who you are, what you do, or why you do it is a waste of money.

The word cinematic keeps showing up in consultations and proposal requests. Cinematic website intros. Cinematic social. Cinematic webinar content. Chris thinks most businesses asking for it are about to overpay for something that will not move a single deal.

Then there is the other side of the same problem. Trends. Three second boomerangs, dancing staff, and the same format Chris watched run back to back to back on Instagram, every industry using the exact same audio.

In this episode:

• Why high production can feel empty while a phone recording lands
• Chris admitting he has been guilty of chasing the polished version himself and watching the simpler one outperform it
• The team teaser video he saw and the money he suspects it cost, for almost no views and no message
• Real estate as the clearest local example: gorgeous drone footage that never mentions the neighbourhood, the property, or what living there is actually like
• A former client now doing content in house, pulling views into the millions, with business flat
• Why views do not mean anything unless they turn into calls, emails, DMs, and booked consultations
• Education, entertainment, and the edutainment middle ground worth thinking about
• Whether this is the TikTok effect, or businesses hiring young and outsourcing their voice to whoever knows the trends

The measurement problem sits underneath all of it. Most businesses are tracking the number that feels good instead of the one that pays.

Links

All In Content: https://allincontent.ca
All In Content Studio: https://studio.allincontent.ca
Chris Hanna: https://chrishanna.ca

For more information about Chris Hanna, visit https://chrishanna.ca

If you want to batch-record video content and have our team schedule them on social media, remember that one day of working with us will set you up for months of consistent content. Visit https://allincontent.ca today to get started. Let's go all in together.