The Monday after the 2026 Super Bowl, the Chingona Chair is back — and this halftime show wasn’t just performance. It was a cultural reset.

In Part 2 of our NFL + Bad Bunny special, Diana, Lilia, and Alex unpack the moment the world watched Latino culture not just appear on the biggest stage in America — but lead it.

We get into:

• 🌴 How Bad Bunny told a story of Latino neighborhood life — not stereotypes
• 🇵🇷 Why seguimos aquí was more than a comment; it was a declaration
• 🔌 The subtle political messages (hello, Hurricane Maria power lines)
• 🎉 The real wedding, the bodegas, the flags — and what they symbolized
• 🎤 Generational visibility: Ricky Martin, Lady Gaga, Cardi B, Jessica Alba
• 🌎 Why the NFL isn’t introducing Latino culture anymore… it’s keeping up with it
• 📺 The ads: which brands played defense, who actually got it right
• 📈 What this moment means for brands, marketers, and the future of cultural strategy

This isn’t about a halftime performance. It’s about a restructuring of influence, identity, and who gets to set the tone in America.

If you work in branding, culture, or consumer strategy — this episode is your playbook.

The Super Bowl. Bad Bunny. Cultural backlash. Global expansion. This episode of The Chingona Chair breaks down one of the most important brand strategy moments of the year: the NFL’s decision to place Bad Bunny — the world’s most‑streamed male artist and the first Spanish‑language Album of the Year winner — at the center of its biggest stage.

Marketing experts Lilia Arroyo Flores (Dígame Consulting), Alex Garza (AGG Consulting), and Diana Sheehan (PDG Insights) unpack what the Bad Bunny controversy was really about, who fueled it, and why the NFL isn’t flinching.

We get into:

• Why the Bad Bunny backlash surfaced — and what it reveals about language, identity & xenophobia
• How the NFL is strategically targeting global growth in Mexico, Brazil, Europe & beyond
• What “mass appeal” actually means in a fractured, politicized marketplace
• Why the NFL can absorb cultural heat when other brands can’t
• How Spanish‑language music, Latino audiences & global streaming now shape U.S. cultural power
• What brands should watch for during the Super Bowl: commercials, performers, signals & subtext

If you’re a marketer, cultural strategist, or brand leader trying to grow with diverse audiences, this conversation breaks down the dynamics shaping the future of mass marketing.

Follow The Chingona Chair for more real talk, bold strategy, and insights that actually matter.

Fear isn’t just influencing Latino communities anymore — it’s becoming a mainstream economic force.

In this powerful episode of The Chingona Chair, Lilia Arroyo Flores, Diana Sheehan, and Alex Garza break down brand‑new data from PDG Insights revealing that 6 in 10 Americans — across all races — now believe ICE is active in their neighborhoods, even in places with no confirmed enforcement presence.

And perception is driving real behavior change:

• Consumers are shopping in‑store less
• Switching to retailers they perceive as “safe” or “welcoming”
• Supporting local businesses intentionally
• Rerouting their spending based on values, not just price or convenience

From Chicago to LA and New York, communities are adapting on their own terms — while brands and retailers risk becoming irrelevant if they don’t keep up.

We explore:

• Why fear is reshaping foot traffic, ecommerce and retail loyalty
• How trust — not politics — is becoming the new currency of commerce
• The economic implications for small businesses, national retailers, and the U.S. economy
• What brand and business leaders must rethink right now

If you’re a retailer, CPG leader, marketer or investor, this episode is a must‑listen.

No fluff. No filters. Just real talk about the new consumer reality.