Couverture de The Chi Group: How Branding Determines Success

The Chi Group: How Branding Determines Success

The Chi Group: How Branding Determines Success

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 Chinese Graffiti speaks with Connie Chi, founder of the Chi Group on branding in both domestic and international markets, We of course dive deep into branding for the China market, what Western brands need to do to be successful, and analyze the expectations of the Chinese consumer.

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