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The Business of Cycling

The Business of Cycling

De : Wyatt Wees
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 The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.

Read the latest 'The Business of Cycling' Blog

Sign up for 'The Business of Cycling' NewsletterCopyright Wyatt Wees Economie Management Management et direction
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    Épisodes
    • Where the Money Flows: Cycling Sponsorships in 2026 with Nicolò Ildos

      Where the Money Flows: Cycling Sponsorships in 2026 with Nicolò Ildos
      Feb 23 2026
      The business of professional cycling has never been more complex — or more expensive. Team budgets are exploding, rider time is increasingly scarce, and brands are being asked to spend more while getting less access in return. Meanwhile, gravel is professionalizing fast, and Asian brands are quietly reshaping who supplies the peloton.

      In this episode, I sit down with sports marketing consultant Nicolò Ildos to take stock of where sponsorship dollars are flowing as we head into the 2026 season — and what brands need to ask themselves before writing any checks.

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      41 min
    • The Long Game Founder: Two MBAs, Two Failed Ventures, One Breakthrough Product with Marcus Tonndorf of HEXLOX

      The Long Game Founder: Two MBAs, Two Failed Ventures, One Breakthrough Product with Marcus Tonndorf of HEXLOX
      Feb 9 2026
      HEXLOX founder Marcus Tonndorf spent years studying design in London and earning an MBA in Berlin, working at Pentagram on brands like Citibank, launching a failed publishing house in Japan, and even getting his illustrations into millions of Kinder Eggs.

      By 2015, he'd figured out what he didn't want to do—now he just needed the right product. So he walked into Eurobike with no company and no prototype, just a hypothesis that the cycling industry needed his skills. Within a year, he launched a Kickstarter together with a partner that funded in 24 hours and hit 800% of its goal—after camping outside press booths in Taiwan and pitching a Kickstarter account manager at a New York Starbucks.

      Today, HEXLOX tiny magnetic security devices protect bicycles, motorcycles, and museum exhibits worldwide, proving that sometimes the scenic route is the smartest one.

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      54 min
    • Former YT CEO Sam Nicols and the Financial Mechanics Reshaping our Industry

      Former YT CEO Sam Nicols and the Financial Mechanics Reshaping our Industry
      Jan 26 2026
      Sam Nichols brings a rare perspective to the cycling industry—he's an outsider who became an insider during the most turbulent period in recent memory. After a decade at Amazon and strategic consulting at Bain, Sam took the CEO role at YT Industries in November 2020, just as private equity was flooding into cycling.

      In this conversation, we cut through the noise around private equity in our industry. Sam explains how PE actually works using straightforward analogies, why the timing of 2020-2021 investments proved so disastrous, and what happens when company valuations collapse below the debt used to acquire them. We also discuss why family-owned businesses like Specialized and Trek have weathered this storm better, and what the current restructuring wave means for the brands caught in it.

      This isn't about vilifying private equity—it's about understanding the financial mechanics reshaping our industry.

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      54 min
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