Dave dives into Seth Godin’s Whatchya Gonna Do With That Duck?, a collection of unconventional wisdom and big ideas for business leaders. Whether you’re looking to spark innovation or simply see your work in a new light, this episode is packed with insights to help you break out of the ordinary and make a real impact.

In this episode of the Business Edge Podcast, we sit down with Denisse, the owner and operator of La Dama Bartending. Denisse shares her inspiring journey from launching her bartending startup to building a thriving business with a loyal clientele—including Central Willamette Credit Union. Tune in as she discusses the challenges, triumphs, and lessons learned along the way, and discover how passion and perseverance have shaped La Dama Bartending’s success story.

Join Dave as he explores Scott Belsky’s The Messy Middle, uncovering insights on navigating the toughest, most unpredictable stages of business growth, and how to stay resilient through the ups and downs.

Welcome to Dirks’ Must-Reads, where Marketing Director David Dirks shares his top book recommendations for business success. Each episode dives into a powerful book, offering insights and practical takeaways to help you and your business thrive. In this episode he unpacks the provocative ideas from Jeffrey Gitomer’s Customer Satisfaction is Worthless, Customer Loyalty is Priceless. David explores why simply satisfying customers is no longer enough in today’s competitive business landscape.

In this episode of The Business Edge, we sit down with HR Manager Veronica Bruner to explore the evolving landscape of compensation, benefits, and pay transparency in small businesses. Veronica shares expert insights on how small organizations can create competitive and equitable pay structures, the importance of transparent communication around compensation, and practical tips for supporting employees through meaningful benefits. Whether you’re a business owner, manager, or employee, this conversation offers valuable guidance for building trust and driving success in today’s workplace.

Ever wonder why some retail locations never seem to succeed? Dave Dirks dives into the factors that can make or break a brick-and-mortar business. Find out why cheap rent isn’t always a bargain and what you should look for in terms of access, parking, and customer flow.

What’s the secret to building better business relationships? In this episode, Dave Dirks reveals how content marketing - offering helpful, free resources - can help you connect with customers and stand out from the competition.

In this episode, Dave Dirks dives into the world of customer testimonials - what they are, why they matter, and how to use them to boost your business. Find out how to turn your loyal customers into your best promoters, and why their words are more persuasive than any price cut.