In this episode of the Business Book Club, we explore Same As Ever by Morgan Housel — a book about what doesn’t change in a world obsessed with what does.

We discuss why small moments shape history, how all progress involves risk, why people prefer certainty over accuracy, the power of story over data, and how expectations drive happiness more than money.

A fast, focused 30-minute session designed to leave you with at least one practical shift in thinking for business and life.

Should we continue this book next week or move on? Let us know in the comments.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com

In our first Business Book Club session, we explore the powerful idea that financial success is driven more by behaviour and mindset than knowledge alone. Drawing on key insights from the book The Psychology of Money, this discussion covers why “no one is crazy” with money, the hidden role of luck and risk, the danger of “never enough,” and why real wealth is often what you don’t see.

We also look at the difference between getting rich and staying rich, the power of compounding, leaving room for error, and why freedom — not spending — is the true measure of wealth.

Practical, thought-provoking ideas to help you think more clearly about money, decisions, and long-term success.

To join our WhatsApp group or to feedback please email Yossi Goldberg- office@goldproservices.com