Couverture de The Builder’s Edge - Mastering the Business Side of Building

The Builder’s Edge - Mastering the Business Side of Building

The Builder’s Edge - Mastering the Business Side of Building

De : Deanna Lucas
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Are you a small business owner, contractor, or entrepreneur in the construction industry struggling to manage and grow your business? The Builder’s Edge is here to help you create the business you want, one that doesn’t consume your life but works for you. Hosted by an industry veteran with over 30 years of experience, this podcast dives into the real challenges business owners face, too few leads, too many leads with no system, overwhelming workloads, pricing struggles, staffing headaches, and managing your reputation.Deanna Lucas Direction Economie Management et direction
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    Épisodes
    • The Effortless Goal System: Clarity + Flow + Leverage
      Dec 18 2025

      If you want effortless goal achievement without the hustle-and-burnout cycle, this episode breaks down the simple system that creates real momentum.Learn how to use clarity, flow, and leverage to grow your business—even when you’re overwhelmed, distracted, or wearing every hat.2) What You’ll Learn Why clarity doesn’t come from thinking—it comes from actionHow to shrink any goal into a 10-minute (or 1-minute) daily stepA simple way to build focus when distractions keep winningHow to identify high-leverage tasks vs. “busy work”The “don’t miss two days” rule (and what to do if you do)A practical daily habit for local business owners: follow-up = revenueHow community + coaching accelerates growth for high performers3) Chapters (timestamps)00:00 Intro: Real goal achievement without burnout00:19 What clarity actually means (and the misconception)02:12 Knowledge vs. action (the swimming analogy)02:30 The “pick ONE thing” momentum method03:16 Shrink the step to 10 minutes (or less)04:28 Flow state + deep work for busy entrepreneurs05:46 Turn a long to-do list into focused momentum07:10 Build focus capacity (even 1 minute counts)08:26 Leverage: working higher, not harder09:34 High-leverage habit for local business: one follow-up/day11:28 How to discover your true highest-leverage activity12:59 Tie it together: clarity + flow + leverage system15:02 Daily reminders + don’t miss two days rule17:34 Jesse’s Inner Circle: calls, systems, accountability22:28 Live coaching walkthrough: stuck → next daily action26:42 Weekly action steps + outro + how to join

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      29 min
    • How to Turn Your Jobsite Hack Into a Real Product
      Dec 11 2025

      Ever looked at a tool on your jobsite and thought, there’s got to be a better way? In this episode of The Builder’s Edge, painting contractor turned inventor Laurence Ash shares how he turned a simple jobsite hack into the patented Diplomat Brush — and how you can turn your jobsite idea into a real product. If you’re a builder, contractor, or trades pro with an idea for a better tool or system, this one’s for you.2. What You’ll Learn / HighlightsThe exact job in Hingham, MA that sparked the idea for a brush with an internal spray tip.How Laurence hacked a standard brush onto a spray gun and realized he’d built a better way to work.What the “poor man’s patent” looks like and how he documented his idea when he couldn’t afford legal fees.Why the prototype sat on a shelf for 10–12 years — and what finally pushed him to secure multiple patents.The reality of chasing licensing deals with big companies (and why most want proof of concept first).How a single dad contractor bootstrapped manufacturing, partnered up, and turned his invention into a real business.The productivity gains from the Diplomat Brush — including applying and back-brushing 15+ gallons in 7 hours solo.Laurence’s simple first step for builders with an idea: how to move from “someday” to written, real, and actionable.3. Chapters (Timestamps)00:00 Intro – The Builder’s Edge & “there’s got to be a better way”00:21 Meet Laurence Ash & the Diplomat Brush origin story01:14 The Hingham, MA job that sparked a new kind of paint brush01:42 Strapping a brush to a spray gun: the first jobsite hack02:50 Realizing the potential of an internally fed brush03:40 Early prototypes and DIY attachments for spray equipment04:20 Sketches, photos, and the “poor man’s patent”05:13 Shoebox on the shelf: 10+ years before taking action06:29 Why he kept the brush as his secret advantage on jobs07:01 Chasing licensing deals & trips to the National Hardware Show07:55 Hitting a wall and the shift in licensing expectations08:28 Partnering up, finding manufacturers, and going all-in09:00 Filing patents, waiting years, and finally getting them granted10:12 Bootstrapping: paying cash, no investors, and pushing through doubt11:31 Marketing a niche tool & fighting for product awareness12:45 Real-world results: 15+ gallons in 7 hours on a two-story garage13:39 User feedback, testimonials, and skeptics who never tried it14:05 First steps if you’ve got a tool or system idea14:45 Mindset shift: from tradesperson using tools to inventor building them15:39 Where to find the Diplomat Brush online and on social16:20 Host’s challenge: write your idea down and build a prototype16:45 The AI Visibility Scorecard for builders & final send-off

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      18 min
    • How an Engineer Reinvented Himself Into a Top Commercial Builder
      Dec 8 2025

      What does it really take to reinvent yourself, scale a contracting business, and break into high-end commercial construction? In this episode of The Builder’s Edge, we sit down with Nathan Dockery, a civil engineer turned top-tier developer, to unpack the systems, mindset, and leadership that built the Dockery Group. Commercial construction, design-build, and contractor growth strategies—this one hits them all.What You’ll Learn / HighlightsHow Nathan went from designing bridges to running a full design-build firmThe mindset shift required to go from worker → leader → developerWhy niche focus makes scaling easier (and what to say no to)The design-build advantage and why premium clients prefer itSystems, technology, and delegation habits that protect qualityHow to build a subcontractor network that actually represents your brandThe leadership traits that separate average contractors from industry leaders00:00 Intro00:08 Meet Nathan Dockery00:38 Dockery Group Overview01:10 From Engineering to Development02:20 The Moment He Took Ownership03:09 Reinventing Into a GC & Developer03:52 Mindset Shifts for Business Growth05:00 Breaking Into High-End Commercial Work06:01 Guiding First-Time Medical & Dental Owners07:17 Relationships vs. Reputation vs. Results08:27 Why Design-Build Wins10:17 How Contractors Can Start in Design-Build12:36 Building the Right Team13:59 Managing Growth Without Losing Quality15:23 Leadership With Subs & Teams17:41 Hiring People Who Hold Your Values18:32 Challenging Projects & Lessons Learned20:36 Standing Out in a Competitive Market22:42 Tools & Tech That Changed Everything27:06 Delegation & Leadership Systems29:46 Scaling Without Sacrificing Your Brand31:14 Picking Your Lane as a Commercial GC32:44 Defining Success & Core Work Ethic34:37 How to Reach the Dockery Group35:50 His Advice to Contractors Ready to Grow37:04 Final Challenge to Builders#ConstructionBusiness#CommercialConstruction#DesignBuild#ContractorGrowth#ConstructionLeadership#BuildersEdgePodcast#EntrepreneurMindset#ScalingAConstructionBusiness

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      35 min
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