The Bottom Line with Ariella Noveck
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The Bottom Line with Ariella Noveck
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Margarita talks with journalist and media strategist Ariella Noveck, co-founder of BottomLine Media and Shield Communications PR. Ariella shares her path from chef school to newsrooms, her work after October 7 helping hostage families get airtime, and why journalism is struggling in today’s media ecosystem. We dig into citizen journalism, AI tools for reporters, and her top advice for Jews navigating media appearances.
Follow Ariella on on Instagram @AriellaNoveck.
Support our work: buymeacoffee.com/peoplejewwannaknow
What We Discuss:
00:00 Intro & Episode Agenda
02:51 From chef school to journalism
05:42 "How do you hide your horns so well?"
07:34 Ariella's work post Oct 7th: from getting the hostage families on air to Birthright for journalists
17:48 Is the media failing us or are we failing them? What's going on with journalism?
21:34 On citizen journalists
23:43 "ChatGPT" for journalists
28:25 Ariella's advice on media appearances for Jewish people
32:26 Is People Jew Wanna Know a form of journalism & how to correct media
41:23: A win & a do-over
49:51 How Margarita was on NewsNation
56:20 Closing Remarks & Guest Nomination
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