In this episode of The Bold Biz Podcast, Jenny breaks down marketing in a way that finally feels human, doable, and not overwhelming.

If the word marketing makes you tense up, feel behind, or instantly think of algorithms, funnels, and tech you “should” understand by now, this episode is for you.

Jenny talks about why marketing often feels harder than it needs to be, especially when you’re building something alongside real life, work, and responsibilities. She reframes marketing as communication and connection, not manipulation or performance, and explains what actually matters when you’re trying to get your work in front of the right people.

You’ll hear why clarity beats cleverness every time, why consistency matters more than perfection, and how storytelling builds trust faster than any strategy. Jenny also shares insights inspired by educators like Jenna Kutcher and Amy Porterfield, breaking their ideas down in a simple, grounded way that works in the real world.

💡 In this episode, we talk about:
• Why marketing feels overwhelming for so many women, and how to simplify it
• The biggest mindset shifts that make marketing feel lighter and more natural
• Why clarity is more important than being creative or clever
• How repetition builds trust, even when it feels uncomfortable
• Why you don’t need to be everywhere to grow a sustainable business
• How storytelling becomes your most powerful marketing tool

If you’ve been building something you care about but struggling to talk about it confidently or consistently, this episode will help you see marketing in a completely new way.

⭐ LINKS & RESOURCES:

• Join the membership, The Bold Biz Collective
https://www.skool.com/the-bold-biz-collective/about

• Follow The Bold Biz on Instagram
https://www.instagram.com/theboldbiz/

• Website
https://www.theboldbiz.com

• Support the podcast and help keep it ad free
https://www.buzzsprout.com/2551025/supporters/new

• Email
hello@theboldbiz.com

Support the show

In this episode of The Bold Biz Podcast, Jenny dives into one of the most overlooked, and emotionally loaded, parts of building a side business: sales.

For so many midlife women, sales feels awkward, heavy, or even shameful. Not because they’re doing it wrong, but because no one ever taught them the psychology behind why people buy.

In this honest and grounding conversation, Jenny unpacks why sales feels especially hard for women over 40, how upbringing, self doubt, and over focusing on tech instead of trust can quietly block momentum, and why selling is not about convincing anyone, but about offering clarity and support.

She shares mindset shifts that helped her stop taking sales personally, understand buyer behavior, and finally feel calm and confident talking about her offers.

💡 In this episode, you’ll hear about:
• Why sales feels uncomfortable for so many midlife women
• The psychology behind why people actually buy
• Why underpricing often comes from fear, not strategy
• How trust is built over time, not in one post
• Why low ticket offers matter more than you think
• The difference between persuasion and clarity
• How understanding sales removes emotional pressure

If sales has been the thing holding you back, or making you question yourself, this episode will help you see it differently.

Sales doesn’t have to feel pushy, loud, or exhausting. When you understand the psychology behind it, selling becomes service, and confidence follows.

⭐ LINKS & RESOURCES:

• Join the membership, The Bold Biz Collective
https://www.skool.com/the-bold-biz-collective/about

• Follow The Bold Biz on Instagram
https://www.instagram.com/theboldbiz/

• Website
https://www.theboldbiz.com

• Support the podcast and help keep it ad free
https://www.buzzsprout.com/2551025/supporters/new

• Email
hello@theboldbiz.com

Support the show

In this episode of The Bold Biz Podcast, Jenny explores one of the most powerful shifts you can make if you want to build confidence, momentum, and something truly your own, moving from being a constant consumer to becoming a creator.

If you’re a woman who listens to podcasts, saves reels, bookmarks tools, buys courses, and is always “learning,” this episode is for you. Jenny gently unpacks why staying in learning mode can feel productive while quietly keeping you stuck, safe, and invisible.

She shares her own honest journey of buying course after course, collecting knowledge, and still not seeing change until she started creating before she felt ready. You’ll hear why confidence doesn’t come from knowing more, but from doing more, and how even imperfect action builds momentum faster than any tutorial ever could.

💡 In this episode, you’ll hear:
• Why learning mode feels safe, and how it can become a hiding place
• The dopamine loop of consuming content instead of creating
• Why creation builds confidence faster than knowledge
• How identifying as a creator changes everything
• How AI can support creation without replacing your voice
• Why you don’t need to monetize before you start creating
• How small, consistent creation beats big plans every time

This episode is an invitation to stop waiting until you feel ready and start creating with what you already know. Your story, your experience, and your imperfect voice are more valuable than you think ✨

🎧 Listen now and take one small step from consumption into creation.

⭐ LINKS & RESOURCES:

• Join the membership, The Bold Biz Collective
https://www.skool.com/the-bold-biz-collective/about

• Follow The Bold Biz on Instagram
https://www.instagram.com/theboldbiz/

• Support the podcast and help keep it ad free
https://www.buzzsprout.com/2551025/supporters/new

• Website
https://www.theboldbiz.com

• Email
hello@theboldbiz.com

Support the show