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The Big Story

The Big Story

De : AdExchanger
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Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.Copyright Access Intelligence, LLC. All Rights Reserved Economie Marketing et ventes Politique et gouvernement
Épisodes
  • Can Content Drive Performance?

    Can Content Drive Performance?
    Jul 9 2026

    From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.
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    36 min
  • Cannes 2026: Authenticity In The Age of AI

    Cannes 2026: Authenticity In The Age of AI
    Jun 25 2026

    Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.
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    24 min
  • Mergers And Operating Systems Are Reshaping TV Ads

    Mergers And Operating Systems Are Reshaping TV Ads
    Jun 18 2026

    Linear TV is grabbing attention once again. The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox's $22 billion acquisition of Roku to Paramount's merger with Warner Bros. Discovery. TV Land, naturally, is watching closely, and so are we.
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    32 min
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