In today’s episode, Kendall and Jess wrap up the Market in the Mountains catch-up series with a jaw-dropping update that Jess has been keeping under wraps for MONTHS. (Seriously, Kendall has been dying to spill the beans.)

What starts as a failed attempt to buy an old gas station turns into an unexpected whirlwind of small-town gossip, real estate rollercoasters, and—yep—a surprise commercial property purchase just five miles from the ranch.

Spoiler: Jess now owns a restaurant. And it’s at the most iconic corner in Springdale.

What We Dive Into:

1. The dream Jess had for revitalizing an abandoned gas station—and why the deal fell apart just before Market.
2. The wild series of events that led to buying a totally different building… in under a week.
3. The iconic corner property that’s been everything from a diner to a town eyesore—and what it’s about to become.
4. Small-town Facebook drama, including a strip club rumor and LED lights so bright Jess snuck out at night to turn them off.
5. The emotional weight of suddenly becoming a business owner in a town you’ve never felt fully welcome in.
6. What it means to take responsibility for a place, even when the timing is messy and the community is skeptical.

You’ll hear us unpack what it really looks like to follow a gut instinct, even when the plan you thought you had falls apart. This isn’t just a cute fixer-upper story—it’s about being bold enough to build something beautiful where people don’t expect it, and stubborn enough to stay when it would be easier to walk away.

If you've ever had big dreams that felt “too much” for your small town—or worried about how people might talk when you try to raise the bar—you’re going to feel SEEN in this one.

We hope you walk away reminded that:

1. You don’t need anyone’s permission to make something beautiful.
2. You’re not “too much” for your community.
3. Sometimes the most meaningful work is exactly where you never thought you'd end up.

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Connect with Kendall:

1. Follow on Instagram @marketingforfarmers and @centralparkfarms
2. Check out her website

Connect with Jessica:

1. Follow on Instagram @moosevalleyranch
2. Check out her website