In this episode of The Growth Blueprint, Sara Yamase, Global Head of TMT, and Eddie Hartman, Senior Partner and Board Member, unpack how AI is moving from hype to real business value. They explore how companies can use proprietary data and intelligent product design to differentiate in an increasingly commoditized AI landscape. The conversation dives into the evolution of pricing and monetization models, from usage-based and outcome-based pricing to smarter ways of capturing value. Discover how technology leaders can balance rapid innovation with human decision-making. For more resources, please visit: https://www.simon-kucher.com/.

In this episode of The Growth Blueprint, Senior Partners Christian Schuler and Robert Dumitrescu discuss how global pharma and biotech are being transformed by Most Favored Nation pricing, Europe’s new Joint Clinical Assessment framework, and the growing focus on equitable access. Together they explore how these trends affect global pricing, evidence generation, launch strategy, and BD&L. Discover practical steps companies can take to adapt portfolios, access strategies, and deal structures for 2026 and beyond. For more resources, please visit: https://www.simon-kucher.com/

In this episode of The Growth Blueprint, Adam Echter, Global Head of Industrials, speaks to partners Daniel Bornemann, and Dave Clement to discuss how industrial companies are redefining growth in an era of volatility. They explore the macro trends shaping 2026, from private equity’s renewed focus on operational excellence to the rise of AI-driven commercial transformation and the realities of “post-hype” sustainability. The conversation highlights how industrial leaders can move from bold reactions to disciplined execution, turning uncertainty into opportunity. For more resources, please visit: https://www.simon-kucher.com/.

In this episode of The Growth Blueprint, Senior Partner Jens Baumgarten talks to Rohan Shah and Silvio Struebi, partners in New York and Singapore. Together they discuss how banks are rethinking deposit management in today’s changing rate environment. Explore how financial institutions are shifting from chasing volume to managing value, simplifying product shelves, using smarter pricing, and applying better data to understand customer behavior. The conversation highlights how personalization, analytics, and clearer governance can help banks strengthen relationships, improve pricing discipline, and build a more resilient funding base. For more resources, please visit: https://www.simon-kucher.com/

In this episode of The Growth Blueprint, Ellen Kan, a Partner in our New York office specializing in consumer-packaged goods, and Tobias Maria Guenter, Head of Simon-Kucher’s Retail sector, discuss how brands and retailers are adapting to shifting consumer behaviors and market pressures. They examine the realities of the “K-shaped” economy, where shoppers balance affordability with aspiration. Ellen and Tobias explore the role of emotion in purchasing decisions, how to redefine value beyond price, and why combining AI-driven insights with human intelligence is key to building stronger consumer connections. For more resources, please visit: https://www.simon-kucher.com/

Join host Kai Bandilla in this insightful episode of The Better Growth Blueprint as he welcomes Christian Schuler, Senior Partner and Sector Head for Healthcare and Life Sciences at Simon-Kucher. Explore the driving forces shaping the life sciences industry, from the latest advancements in AI to evolving market dynamics in the U.S., Europe, and China. Gain valuable insights into the challenges and opportunities in pharma, healthcare innovations, and the regulatory landscape as we look ahead to 2025 and beyond.

For more resources, please visit: https://www.simon-kucher.com/

In this episode of The Better Growth Blueprint, Kai Bandilla sits down with Lisa Jäger, Partner within the Tech, Media and Telco (TMT) practice at Simon-Kucher. Lisa shares her insights on the evolving landscape of media and streaming services, drawing on findings from Simon-Kucher’s Global Streaming Study. They discuss key trends for 2025, including consumer streaming fatigue, ad-supported subscription models, and strategies for retaining subscribers in a crowded market. Lisa also dives into the impact of Generative AI on the TMT sector, highlighting its potential, challenges, and the importance of sustainable growth in tech businesses.

For more resources, please visit: https://www.simon-kucher.com/

In this episode of The Better Growth Blueprint, host Kai Bandilla speaks with Martin Crépy, Senior Partner and Managing Partner Consumer, about the rising polarization of consumer behaviour and what it means for businesses in 2025. Martin explains how brands can navigate shifting consumer habits, from downtrading to premium purchases, and why understanding both consumers and shoppers is critical for growth. Discover the importance of precise segmentation, agile pricing strategies, and the role of sustainability as a new purchasing norm.

For more resources, please visit: https://www.simon-kucher.com/