In this episode, we dive into how short-form video has become vital for branding your business and getting the word out there about your services and products. From understanding the driving forces behind its rise to learning which formats work and how to produce them sustainably, we share actionable frameworks and inspiring examples to help any business build momentum in today’s attention economy.

In this episode, Ade Aboyeji and Princess Ovine, explore Entrepreneurship Through Acquisition (ETA) – a powerful but often overlooked path to business ownership that doesn't require starting from scratch. Drawing from real-world experiences and case studies, they break down how aspiring entrepreneurs can buy existing businesses instead of building new ones, while candidly discussing the unique challenges faced by Black entrepreneurs and those from underrepresented communities in accessing capital and navigating deals. From finding the right motivation beyond money to maintaining authenticity in negotiations, this conversation offers practical strategies and resources for anyone looking to become a business owner through acquisition – whether in the U.S., Africa, or beyond. Perfect for entrepreneurs tired of the "disrupt everything" narrative and ready to explore a proven path to ownership.

Keywords: Entrepreneurship Through Acquisition, ETA, business acquisition, search funds, business ownership, African entrepreneurs, raising capital, small business acquisition

This episode explores why small business owners struggle to let go and examines practical steps to create a self-sustaining, independent business. Mary and Eric discuss real-world strategies to build systems, hire smart, empower staff, and use technology, all to ensure your business can thrive even when you step away.