Épisodes

  • Wait... People Still Read Blogs?! (AEO is the New SEO)

    Wait... People Still Read Blogs?! (AEO is the New SEO)
    Oct 30 2025
    In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they explore why traditional SEO tactics no longer cut it (and what you should be doing instead to make sure large language models [LLMs] like ChatGPT actually understand and recommend your business). Whether you're still writing blogs like it’s 2019 or wondering if blogs are even worth the effort anymore, this episode offers the clarity you need—and tactical next steps to align your content with how modern buyers (and bots) search. Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/ We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/
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    21 min
  • Dear [First Name]: How to Fix Your Lead Nurturing Sequences

    Dear [First Name]: How to Fix Your Lead Nurturing Sequences
    Oct 22 2025
    We’ve all seen it. The dreaded “Dear [First Name]” email that instantly screams automation gone wrong. In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a nurture sequence that feels human from one that feels like a workflow. They explore: - How to build empathy and credibility through every touchpoint - Why timing and tone matter as much as your CTA - And how to blend automation with authenticity in 2025. From real-world examples to a five-email nurture framework, you’ll learn how to create sequences that educate, engage, and convert without sounding robotic. RESOURCES FROM THIS EPISODE: [eBook] Podcasting for B2B Growth: https://leadg2.thecenterforsalesstrategy.com/podcasting-for-b2b-growth Crafting a Compelling B2B Podcast: https://leadg2.thecenterforsalesstrategy.com/blog/crafting-a-compelling-b2b-podcast-from-concept-to-launch Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/ We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/
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    22 min
  • Audit Your Funnel: Are Your “Qualified” Leads Actually Qualified?

    Audit Your Funnel: Are Your “Qualified” Leads Actually Qualified?
    Oct 16 2025
    In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the evolving world of lead qualification. Gone are the days when a simple form fill or email open equaled a marketing qualified lead. Today’s B2B buyers follow nonlinear journeys and your qualification strategy needs to catch up. They dive into how lifecycle stages should actually reflect buyer intent, how to separate vanity metrics from revenue-driving KPIs, and why form-specific lead paths are no longer optional. Plus, they explore how AI can supercharge your lead scoring and nurturing processes. Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/ We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/
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    17 min
  • Prompt Like a Pro: Smarter AI Requests for Better Outputs with Stevie Stroecker

    Prompt Like a Pro: Smarter AI Requests for Better Outputs with Stevie Stroecker
    Oct 9 2025
    What’s the secret to getting smarter, more strategic outputs from AI tools like ChatGPT? In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne welcome their very first guest, LeadG2’s own Stevie Stroecker, for a practical and insightful conversation on the art of AI prompting. From crafting better briefs to building style guides and prompt libraries, this episode is packed with actionable advice to help you elevate your AI game. Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/ We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/
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    29 min
  • Onboarding HubSpot the Right Way: What Every B2B Team Should Know

    Onboarding HubSpot the Right Way: What Every B2B Team Should Know
    Oct 2 2025
    In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down exactly what goes into a successful HubSpot onboarding. From the first discovery call to training your team and launching automated workflows, they walk through each critical phase and share real-world lessons from hundreds of implementations. You'll learn why out-of-the-box setups often fall flat, what most companies overlook during onboarding, and how to avoid the most common pitfalls that stall adoption. Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/ We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/
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    21 min
  • Oops! Our CRM is a Mess: How to Clean Up and Maintain a High-Functioning CRM

    Oops! Our CRM is a Mess: How to Clean Up and Maintain a High-Functioning CRM
    Sep 25 2025
    In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne dive into the all-too-common issue of messy CRMs. Together, they explore why CRMs often become cluttered with duplicate contacts, incomplete fields, and outdated information, causing stress and inefficiency. They also share actionable steps to clean up your CRM, including setting clear data standards and expectations for your team. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/
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    24 min
  • (Quick Chat) Why HubSpot's Loop Marketing Changes Everything

    (Quick Chat) Why HubSpot's Loop Marketing Changes Everything
    Sep 18 2025
    In this Quick Chat, Emily and Maryanne break down one of the biggest shifts to come out of INBOUND: Loop Marketing, HubSpot’s new blueprint for modern, AI-aware marketing. They unpack how the traditional funnel model is fading, why Answer Engine Optimization (AEO) is the next evolution of SEO, and how HubSpot’s latest tools (including AEO grading, agent marketplaces, and the new Marketing Studio) support a more continuous, customer-centered approach. (Blog Post) How HubSpot’s Loop Marketing Playbook Transforms B2B Lead Generation to Supercharge Sales: https://leadg2.thecenterforsalesstrategy.com/blog/hubspot-loop-marketing-playbook-b2b-growth We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/
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    14 min
  • (Quick Chat) Attending INBOUND 101: Tips to Maximize Your Experience at HubSpot’s Flagship Event

    (Quick Chat) Attending INBOUND 101: Tips to Maximize Your Experience at HubSpot’s Flagship Event
    Aug 21 2025
    Attending INBOUND 101: Tips to Maximize Your Experience at HubSpot’s Flagship Event Headed to INBOUND this year? Whether you’re a first-timer or a seasoned attendee, this quick episode of The B2B Sales & Marketing Hotline is packed with practical tips to help you make the most of HubSpot’s annual conference (now in a brand-new location: San Francisco)! Emily and Maryanne share everything they’ve learned from past INBOUND experiences, including: - How to set clear goals for your trip (and plan accordingly) - What to pack, what to wear, and how to avoid conference burnout - The power of Brain Dates, expo hall networking, and post-session speaker chats - Must-do activities that go beyond just booking sessions in the app If you're attending INBOUND, this episode is your go-to prep guide. And if you're not? Tune in anyway, because, chances are, a big industry event is in your future, and these tips still apply. We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: B2Bsalesandmarketinghotline@leadg2.com Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/ Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/
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    11 min