This conversation, with BigOTires, explores the critical role of word-of-mouth marketing in business success, emphasizing that while traditional marketing methods are valuable, the most effective marketing comes from satisfied customers sharing their positive experiences. The discussion delves into building strong customer relationships, the importance of feedback for growth, strategies to enhance customer experience, and the role of social media in engaging with customers. Authenticity in branding is highlighted as a key factor in fostering trust and loyalty among customers.

Trevor Jensen: https://www.linkedin.com/in/jensen-tj/
Marc Babin: https://www.linkedin.com/in/babinmarc/

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In this episode of the Auto Tech Show, host Marc Babin engages with Auto Angels co-founders Carmen Capuano and Ben Robinson to explore how education, transparency, and storytelling are reshaping the automotive industry. They discuss the importance of addressing garage anxiety, the role of human interest narratives in engaging audiences, and the need for comprehensive vehicle diagnosis. The conversation also highlights the significance of empowering women in the automotive field and the challenges of creating authentic online content. Through their work, Auto Angels aims to educate consumers and build trust in the automotive service industry.

More from AutoAngels: https://autoangels.co.uk/
AutoAngels on Youtube: @AutoAngelsUK

Visit our website here: https://www.theautotechshow.com/
Linkedin: https://www.linkedin.com/company/the-auto-tech-show
Instagram: https://www.instagram.com/theautotechshow

In this episode of the Auto-Tech Show, host Marc Babin and Lukas Kinigadner reflect on key moments from past conversations in the automotive industry. They discuss the evolution of technology, the shift from analog to digital, the importance of trust and education, and the challenges of adopting new solutions. The conversation emphasizes the need for clear communication, understanding value, and incentivizing technicians to embrace change in a rapidly evolving landscape.

Episode Guest: Lukas Kinigadner, CEO at Anyline
Podcast Host: Marc Babin

Featured Episodes:
https://www.theautotechshow.com/episode/ep-62
https://www.theautotechshow.com/episode/ep-63
https://www.theautotechshow.com/episode/ep-48-bridging-the-gap-between-mechanics-and-technology
https://www.theautotechshow.com/episode/ep-20-how-to-connect-automotive-service-advisors-and-technicians

Visit our website here: https://www.theautotechshow.com/
Linkedin: https://www.linkedin.com/company/the-auto-tech-show
Instagram: https://www.instagram.com/theautotechshow