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The Auto Repair Marketing Podcast

The Auto Repair Marketing Podcast

De : Kim and Brian Walker
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The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.Copyright 2026 Kim and Brian Walker Economie Management Management et direction Marketing et ventes
Épisodes
  • The People Problem You’re Probably Missing [E225]

    The People Problem You’re Probably Missing [E225]
    Oct 7 2026
    Thanks to our Partner, AppFueledMost shop owners know they have a people problem when someone is clearly toxic, can’t do the job, or just isn’t a good fit. But what if your biggest people problem is the person you never have to worry about?You know the one. They show up, do their job, live your core values, get results, and rarely need your attention. They’re your “Steady Eddie.” And because they’re doing so well, you may be giving them less attention than everyone else on your team.That can be a dangerous mistake.In this episode of the Auto Repair Marketing Podcast, Brian and Kim Walker break down the four types of people problems every shop owner needs to recognize: the wrong person in the wrong seat, the wrong person in the right seat, the right person in the wrong seat, and the surprisingly overlooked right person in the right seat.They talk about why high-performing employees still need leadership, appreciation, feedback, training, and opportunities to grow and how neglecting your best people can eventually send them looking for a shop that appreciates them more.If you want to build a team that sticks around, grows with your business, and helps you build the shop you actually want to own, this is an episode you’ll want to hear.Listen to the full episode and find out whether you’re taking care of your “Steady Eddies” before someone else does.Show Notes with TimestampsIntroduction and sponsor message (00:00:00) Brian welcomes listeners, introduces the episode’s people-problem topic, and thanks sponsor AppFueled.The four people problems (00:01:10) Kim explains the right-person/right-seat framework and how values and job fit determine each category.Wrong person, wrong seat (00:03:30) They discuss addressing an obvious mismatch instead of letting one poor fit drain the team.Wrong person, right seat (00:04:21) They describe capable but toxic employees, whose negative influence can outweigh their strong performance.Coaching or parting ways (00:06:41) They discuss using core values, giving employees a chance to improve, and acting when toxicity persists.Right person, wrong seat (00:08:39) They explore how personality and working-style tools can help identify a role better suited to a valued employee.AppFueled advertisement (00:10:30) Brian promotes a custom loyalty app designed to improve customer retention and shop growth.Supporting employees in the wrong role (00:11:29) Kim suggests assessing whether an employee is suited to their work and considering other available roles.Right person, right seat: the overlooked problem (00:12:56) They introduce dependable, high-performing employees who are often overlooked because they require little attention.Recognizing and retaining steady performers (00:14:01) Brian and Kim explain how neglecting appreciation, development, and attention can lead valued employees to leave.Stay interviews and ongoing retention (00:16:17) Kim recommends asking employees what they need, supporting their growth, and treating retention as everyone’s responsibility.Closing remarks (00:18:10) Brian thanks listeners, points them to the podcast network, and signs off.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Tony Robbins DISC Assessment6 Types of Working GeniusThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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    19 min
  • The Best Recruiting Tool You Already Have [E224]

    The Best Recruiting Tool You Already Have [E224]
    Sep 30 2026
    Thanks to our Partner, AppFueledWhat if the best recruiting tool for your auto repair shop is one you’re already paying attention to but only using to attract customers?Your marketing does more than explain why people should trust your shop with their vehicles. It also gives potential team members a glimpse into your culture, your work environment, your benefits, and what it might be like to spend their days working with you.In this episode of the Auto Repair Marketing Podcast, Kim Walker and Hannah Cribbs break down how your website, social media, online reviews, and even your company culture can become powerful recruiting tools. They also share the real-world example of Jen Rindflesh at Collinsville Auto Repair in Canton, Connecticut, who needed to fill three positions and worked with the Shop Marketing Pros team to get the right people in front of the right opportunities.From simplifying job listings and highlighting benefits to showcasing your team and creating a careers page that answers the questions potential employees are already asking, this conversation is packed with practical ideas you can put to work when your shop needs to hire.And the takeaway is pretty simple: Recruiting isn’t just something you do when you’re desperate for another technician. It’s something you can build into your marketing all year long.Ready to turn your marketing into a recruiting asset? Listen to the full episode and discover how to attract team members who are a great fit for your shop.Show Notes with TimestampsIntroduction to the Episode (00:00:10) Host Kim Walker introduces the episode's topic: using marketing as a recruiting tool, and introduces guest Hannah Cribbs.The Best Recruiting Tool You Already Have (00:01:11) Marketing is not just for customers but also for attracting potential team members by helping them know, like, and trust you.The Constant Need for Technicians (00:02:17) Hannah discusses how frequently auto repair shop clients express the urgent need to fill positions on their teams.Client Success Story Introduction (00:03:44) Introducing Jen Rindflesh from Collinsville, who successfully used marketing strategies to fill three open positions in her shop.The Recruiting Process in Action (00:04:40) Hannah details the team effort to create social posts, job listings, and ads to address Jen's immediate hiring needs.Refining the Job Ads (00:05:53) Jen provided feedback to simplify the language in the job ads and listings, which resulted in attracting better-fit candidates.The Importance of a Strong Careers Page (00:09:46) Discussion on using the shop's website careers page, featuring videos, team culture, and answering potential questions for applicants.Showcasing Shop Culture in Marketing (00:12:38) Using social media to showcase team culture through birthdays, anniversaries, and fun videos helps attract the right people.The Role of Customer and Employee Reviews (00:15:59) Reviews provide an honest look into the shop's atmosphere, helping potential hires understand the work environment before they apply.Highlighting Employee Benefits in Marketing (00:19:04) Benefits like a four-day workweek should be featured everywhere on social media, websites, and in ads to attract candidates.Creating Effective Recruiting Ads (00:20:27) Ads should be simple, eye-catching, and link directly to the careers page to make the application process as easy as possible.The Power of Partnership and Communication (00:22:42) Stressing the importance of communication between the shop owner and their marketing team to refine and improve recruiting efforts.The Strategy of Continuous Recruiting (00:28:26) Shops should always be recruiting, even when there isn't an open position, to build a bench of future candidates.Attracting the Right Person, Not Just a Warm Body (00:30:39) Focusing on clearly defining the ideal candidate's qualities and values to ensure a good fit for the team and culture.Final Thoughts and Wrap-Up (00:35:51) Every marketing touchpoint is an opportunity to attract future team members by consistently showcasing a positive and appealing work environment.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Collinsville Auto Repair Careers PageThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. ...
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    39 min
  • Competition: Does It Inspire or Irritate You? [E223]

    Competition: Does It Inspire or Irritate You? [E223]
    Sep 23 2026
    Thanks to our Partner, AppFueledA new auto repair shop opens down the street. Your first reaction might be panic, frustration, or maybe a little bit of, “Seriously? Another one?” But what if competition isn't something to fear? What if it's actually the thing that wakes you up and helps you see your shop with a fresh set of eyes?In this episode of the Auto Repair Marketing Podcast, Kim Walker talks about what happens when a new shop enters your market and why competition can be a powerful motivator instead of an obsession. From dirty windows and tired landscaping to outdated websites and neglected Google Business Profiles, Kim walks through the things shop owners often stop noticing because they're simply too close to the business.You'll hear why your existing shop has advantages a new competitor doesn't, how to improve your physical and digital curb appeal, and why showcasing your team's expertise, community involvement, and customer relationships matters. Kim also shares a practical first-impression audit you can use to identify what needs attention and prioritize the changes that will make the biggest impact.Don't let the new shop down the street own all the excitement. Let it remind you of what makes your shop worth choosing.Listen to the full episode for practical ideas to freshen up your shop, strengthen your marketing, and stay focused on winning your own race.Show Notes with TimestampsIntroduction to the Topic of Competition(00:01:06) The host introduces the episode's theme: how a new auto repair shop in town can be a positive motivator.Observing a Competitor's Reaction(00:03:38) The host shares how an existing shop started sprucing up its appearance after a brand-new competitor opened nearby.Competition as a Mirror(00:05:48) Competition can reveal areas in your own shop that you've stopped noticing, prompting a need for a fresh perspective.Getting a Fresh Look at Your Shop(00:07:08) The host encourages owners to see their shop through a customer's eyes and provides a checklist for first impressions.Highlighting Your Shop's Strengths(00:10:53) Existing shops have an edge with their history, team, and community involvement, which they should actively promote.Auditing Your Digital Curb Appeal(00:12:08) Review your website, social media, and online presence to ensure they don't look tired or outdated.Competition as a Motivator, Not an Obsession(00:13:22) An anecdote about Olympic swimmers illustrates the danger of focusing too much on competitors instead of your own performance.Remind People Why You're Established(00:14:39) Leverage your years of relationships, reputation, and loyal customers to tell your story and reinforce your market position.Competition Raises Industry Standards(00:16:07) When a new shop forces others to improve, it benefits the entire auto repair industry by elevating everyone's game.The First Impression Checklist(00:17:38) A detailed walkthrough of a checklist covering online presence, drive-by appeal, lobby feel, and shop area cleanliness.Prioritizing Improvements(00:22:40) Advice on how to tackle a long list of needed improvements by starting with low-hanging fruit for the biggest impact.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)First Impressions ChecklistThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
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    25 min
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