The Assumptions Hidden in Your Marketing Strategy
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Every strategy is built on assumptions. Most leaders never name them. And when those assumptions stop being true, the strategy starts to fail without anyone understanding why. In this episode of This is Strategic Marketing, I show you how to surface the assumptions hidden in your current strategy before reality surfaces them through poor results. Some assumptions age quickly. Buyer priorities shift. Competitive dynamics change. Internal capacity gets overestimated. When you name your assumptions explicitly and test them regularly, you catch strategy drift before it becomes a performance failure. Learn the questions that reveal whether your strategy is still built on solid ground.
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