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The Artist's Guide to Business

The Artist's Guide to Business

De : Kay Potter
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The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses.

Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist.

From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.

© 2025 The Artist's Guide to Business
Art Direction Economie Management et direction
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    Épisodes
    • Healthy Pauses and What is Next
      Aug 8 2025

      Send us a text

      Let me tell you about a great tool for pausing your social media habits.


      And in there, I'll also tell you about the current state of this podcast, and the plans for it's future.

      You guys rock, I appreciate every single one of you more than you can imagine, so please reach out anytime.

      hello@theartistsguidetobusiness.com

      Sign up for the waitlist for Vesselo today!

      https://www.vesselo.io



      Sign Up For the Vesselo Waitlist Here 🎉🥳🎉

      Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend!

      The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com

      Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way!

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      21 min
    • The Science of Studio Time: Why Your Brain Needs Deep Work to Create
      Jul 11 2025

      Send us a text

      Description: Discover the science behind why protecting your creative time isn't selfish—it's essential for your best work. Learn practical strategies for establishing sacred boundaries around your studio hours.

      Episode Summary: In this episode, Kay challenges the common myth that creative inspiration should strike randomly and unpredictably. Instead, she explores the neuroscience behind deep work states and explains why artists who protect their studio time produce better work and experience greater fulfillment. Through research-backed insights and practical examples, Kay reveals how to create the conditions where your best creative work can emerge consistently.

      In This Episode You'll Learn:

      - The neurological basis of flow states and why they take an average of 23 minutes to achieve
      - Why fragmented studio time creates "shallow creativity" and limits your artistic potential
      - How to set effective boundaries with family, friends, and yourself around creative time
      - The critical distinction between avoidance and genuine need for rest
      - Practical strategies for signaling to your brain and others that you're entering sacred creative space

      Resources Mentioned:

      - Cal Newport's book Deep Work
      - The Complete Pet Portrait Business System

      This Week's Single Step: Take fresh photos of 3 pieces of your artwork in good natural lighting.

      This Week's Point of Interest Prompt: Create a 'color story' post explaining the palette choices in a recent work.

      Connect With Us: Subscribe to The Artist's Guide to Business so you never miss an episode, and leave a rating or review to help other artists discover these resources!

      Sign up for the waitlist for Vesselo today!

      https://www.vesselo.io



      Sign Up For the Vesselo Waitlist Here 🎉🥳🎉

      Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend!

      The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com

      Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way!

      Afficher plus Afficher moins
      42 min
    • One Stream First: The Strategic Approach Most Creative Entrepreneurs Miss
      Jul 4 2025

      Send us a text

      Description: Discover why temporarily focusing on one income stream accelerates your path to a diverse, profitable art business faster than trying to build multiple streams simultaneously.

      Episode Summary: In this episode, Kay challenges the conventional wisdom that multi-passionate artists should immediately diversify their income streams. Instead, she reveals the counterintuitive power of strategic constraint—how deliberately limiting your focus to one income stream for 9-12 months creates the mastery, systems, and financial foundation for thoughtful expansion later. Through personal stories and practical examples, Kay demonstrates why the fastest path to a thriving multi-stream business is actually sequential rather than simultaneous development.

      In This Episode You'll Learn:

      • Why constant switching between income streams prevents any from reaching profitability
      • The "Day 231 syndrome" and why pushing through boredom leads to breakthrough success
      • When to experiment broadly versus when to focus deeply in your business
      • How mastery of one income stream creates exponential rather than linear growth
      • Five powerful advantages of the focused approach: mastery, marketing clarity, audience compounding, systems development, and momentum
      • How to maintain creative growth and exploration while focusing your business offerings

      Resources Mentioned:

      • The Complete Pet Portrait Business System at https://links.theartistsguidetobusiness.com/cppbsp
      • Research on decision fatigue and creative constraints
      • The Book I couldn't remember the name of: Light from Uncommon Stars, Novel by Ryka Aoki

      This Week's Single Step: Write one paragraph artist statement that clearly communicates your unique perspective (under 100 words).

      This Week's Point of Interest Prompt: Share 3 artists who have influenced your style and explain why.

      Connect With Us: Subscribe to The Artist's Guide to Business so you never miss an episode, and leave a rating or review to help other artists discover these resources!

      Sign up for the waitlist for Vesselo today!

      https://www.vesselo.io



      Sign Up For the Vesselo Waitlist Here 🎉🥳🎉

      Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend!

      The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com

      Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way!

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      51 min
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