Couverture de The Apartment Department - A Podcast for Multifamily Marketers

The Apartment Department - A Podcast for Multifamily Marketers

The Apartment Department - A Podcast for Multifamily Marketers

De : Chris Johnson & Anne Baum
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Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.

The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.

We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!

© 2025 The Apartment Department - A Podcast for Multifamily Marketers
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    Épisodes
    • Automating the Routine to Elevate the Human Experience: AI Success with Arthur Kosmider and Brent Camp
      Dec 2 2025

      In this episode, we sit down with Brent Camp of Asset Living and Arthur Kosmider of LeFrak to explore how Artificial Intelligence is reshaping property management and rental housing. Their perspective is clear: AI isn’t here to replace people, it’s here to remove the repetitive, low-value tasks that drain time and energy from on-site teams.

      Brent and Arthur break down how automation is transforming everyday operations, from routine follow-ups and late-rent reminders to 24/7 resident support. The impact is real: higher lead-to-tour conversion rates, stronger review scores, and teams who finally have the bandwidth to focus on the human side of the business - building trust, strengthening community, and improving retention.

      They also share what it takes to implement AI effectively: full organizational buy-in, ongoing education, and strong technical support behind the scenes to keep systems optimized and evolving.

      The conversation reinforces a simple truth. When done right, AI elevates people. It frees teams to do the work only humans can do: creating great experiences and great places to live.

      Flamingo - Resident Retention App
      400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

      Find more of The Apartment Department exclusively on our Substack. Subscribe for articles and new episodes straight to your inbox.

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      33 min
    • Digital Curb Appeal and the Era of Authenticity with Daniel Paulino
      Nov 18 2025

      Send us a text

      In this episode, Daniel Paulino, VP of Real Estate at Reputation.com discusses the growing importance of digital reputation, dubbed "digital curb appeal", for the multifamily housing industry, particularly how it affects property visibility in search engines and AI-driven recommendations. Daniel explains that a simple average star rating is no longer sufficient; Google’s algorithm uses nine different factors, including the volume, frequency, and uniqueness of responses to both positive and negative reviews. He advocates for using an integrated platform, like the Reputation Score offered by his company, to centralize data and provide actionable recommendations that bridge the gap between marketing and operations.

      Flamingo - Resident Retention App
      400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

      Find more of The Apartment Department exclusively on our Substack. Subscribe for articles and new episodes straight to your inbox.

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      26 min
    • The Future is Automated: Transforming Multifamily Operations with Minna Song
      Nov 4 2025

      In this episode of The Apartment Department, co-host Chris Johnson sits down with Minna Song, CEO of EliseAI, to discuss how artificial intelligence is transforming multifamily operations. For nearly a decade, EliseAI has helped properties automate leasing, maintenance, and resident communications—cutting lead-to-lease times from 30 days to just 14 and boosting renewal retention by 9%.

      Minna shares how EliseAI’s success is rooted in deep partnerships with their 700+ customers. Her team learns directly from on-site staff—observing workflows, conducting time studies, and building bespoke solutions that fit each property’s goals. It’s AI built with the industry, not just for it.

      The conversation also explores Elise AI’s new partnership with Zillow, where their AI Assist feature brings 24/7 renter responses directly into listings, and looks ahead to the next frontier: how robotics could soon revolutionize on-site operations.

      Flamingo - Resident Retention App
      400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

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      23 min
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