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In this episode Chris and Anne speak with Brooke Henderson, VP, US Strategic Partnerships at Yext to get an inside look at how conversational search is shifting how multifamily marketers should approach their online presence.

Brooke takes us through the current search landscape and how multifamily marketers can update their SEO strategy to account for conversational search - the new trend that is being heavily driven by AI search engines. Listeners will walk away with an understanding of how search is changing and how the basics of SEO + incorporating new tactics will keep you inline with prospect expectations.

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In this episode, Chris and Anne speak with Jami Thomas, VP of Sales at Zillow Rentals, where we cover a wide range of exciting topics including:

• The rumor that Zillow may be phasing out their PPL options for packages.
• Zillows recent partnerships with two AI powerhouses, EliseAI and Google Gemini.
• Best practices for creating effective Zillow listings.
• Utilizing your Zillow support team and data resources to maximize results.
• Zillow Rentals vision for the future.

For any multifamily marketer or operations professional who has been dying to know what Zillow Rentals next move is after their already strong year, this episode is for you!

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In this episode, Chris and Anne talk with Jon Simpson, about Swifty's Hyper-Effective Local Pages (HELP). AI-powered landing pages built for how renters search — by neighborhood, landmark, and location. Jon tells us the story of how they developed HELP and how this strategy helps their clients rank quickly in Google. And of course, no episode would be complete without predictions about the future of multifamily marketing.