The Anatomy Of Analytics
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The Anatomy Of Analytics
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Analytics and strategic thinking are truly the brains behind great B2B marketing. But in a world saturated by data, platforms, and solutions, wrangling your analytics is becoming increasingly difficult. Join our two most senior experts in this area as they explore some of the best ways to get a handle on your data, so you can forge a path to bigger and better results. Tune in as Emilie Lee, EVP of Analytics, and Kat Van Biene, Director of Ad Operations talk to James O'Flaherty about overcoming common challenges, understanding the role of ad ops in analytics, making your data and platforms work hard for you, and what the future holds (including a look at AI and cookies).
Referenced in this episode:
Just Global's guide to a cookieless future - https://justglobal.com/insights/insights/cookieimpactanalysis2024/
Just Global x Octane11 guide to optimizing your B2B marketing data 'Bringing Sexy Back available to download here - https://justglobal.com/reinventing-b2b-podcast/?utm_content=287304002&utm_medium=social&utm_source=linkedin&hss_channel=lcp-548029#bringingsexyback
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