What if the key to growing your coaching practice on LinkedIn isn’t chasing virality, but building real human connection?

In this episode, Cam sits down with Josefine Wanner to explore how coaches and consultants can leverage LinkedIn to build authority, attract ideal clients, and create scalable offers. Josefine shares her journey from a high-level corporate banking career into entrepreneurship, unpacking the identity shift that came with leaving the “golden cage” of corporate life behind. They discuss why consistency matters more than perfection, how coaches can simplify their messaging to stand out, and why meaningful engagement in the comments often matters more than vanity metrics. Josefine also breaks down her approach to content strategy, sales mindset, and relationship-driven business development on LinkedIn.

Biography

Josefine Wanner is a former corporate executive with nearly 20 years of experience in the financial services industry, including senior roles at Big Four firms and major Swiss banks. After transitioning into entrepreneurship, she built a business focused on helping coaches, consultants, and service providers turn their expertise into scalable online offers while building engaged audiences on LinkedIn. Josefine is passionate about helping entrepreneurs simplify their messaging, strengthen their authority, and grow through authentic human connection.

Links

Connect with Josefine on LinkedIn: https://www.linkedin.com/in/josefine-wanner/

Learn more about Josefine's work: https://www.josefinewanneracademy.com/linkedin-leads

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Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

What if the key to growing your coaching practice isn’t doing more, but doing one thing exceptionally well?

In this episode, Cam sits down with Mike Jones to explore how clarity of vision and a focused offering can accelerate growth in a coaching practice. Mike shares his journey from building and scaling multiple fitness businesses to becoming an EOS Implementer, highlighting how implementing EOS in his own companies shaped his path. They unpack why having a narrow, proven offering builds trust faster, how consistent content and relationship-building on LinkedIn fuel business development, and why long-term success comes from aligning your daily actions with a clear vision for your practice.

Biography

Mike Jones is a Certified EOS Implementer and former entrepreneur who has built and scaled multiple businesses, including growing a multi-location fitness company and launching a successful COVID-era venture. With a decade of experience as an Integrator, Mike brings real-world operational insight into his coaching, helping leadership teams gain clarity, alignment, and traction using the EOS framework. He is passionate about helping entrepreneurs simplify their business and execute with discipline.

Links

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-jones-eos/

Learn more about Mike’s work with EOS: https://implementer.eosworldwide.com/mike-jones/

Use code AC20 for 20% off Ninety: https://ninety.io

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

What if the biggest thing holding your coaching practice back isn’t your skill, but your business development discipline?

In this episode, Cam sits down with Kelly Kennedy to unpack what business development actually looks like for coaches, consultants, and entrepreneurs. Kelly shares his journey into the field and breaks down the key difference between sales and business development, emphasizing that great business development is about opening doors, not closing deals. They dive into practical strategies like mastering your calendar, leveraging LinkedIn for consistent outreach, and building visibility through content and community. Kelly also challenges coaches to embrace social media as a non-optional growth lever and to balance technology with genuine human connection as AI continues to reshape the business landscape.

Biography

Kelly Kennedy is the founder and CEO of Capital Business Development and the host of The Business Development Podcast. With over 15 years of experience in sales and business development, Kelly helps entrepreneurs and organizations generate new opportunities through strategic outreach, relationship building, and disciplined execution. He is passionate about equipping the next generation of business developers with the tools, mindset, and systems needed to grow sustainable businesses.

Links

Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellykennedyofficial/

Learn more about Kelly’s work: https://www.kellykennedyofficial.com/

Check out The Business Development Podcast: https://www.kellykennedyofficial.com/

Use code AC20 for 20% off Ninety: https://ninety.io

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

What if you could help your clients make their biggest business decisions with clarity and confidence, not anxiety and guesswork?

In this episode, Cam sits down with Ben and Brittany Cooper, the founders of Amplify, a creative fractional CFO firm, to unpack how business coaches can elevate their impact through financial literacy without having to become the finance expert themselves. Ben and Brittany share the story behind Amplify, from Ben's days as a professional songwriter in Nashville to discovering a deep need for accessible, judgment-free financial guidance for entrepreneurs. They introduce their signature Cash Flow Mountain framework, a simplified visual that helps business owners understand how money moves through their business, and explore how coaches can use it to anchor powerful conversations with clients. The conversation covers how to help leadership teams identify where financial pain actually lives, when to bring in a specialist, and how scenario planning and forecasting can replace fear with a clear, confident path forward.

Biography

Ben Cooper is a fractional CFO, entrepreneur, and former professional songwriter who founded Amplify alongside his wife, Brittany, to help business owners make smarter financial decisions without the overwhelm. With an MBA and a background rooted in creative problem-solving, Ben brings an approachable, empathetic lens to the world of finance, meeting business owners exactly where they are. Brittany Cooper is a journalist and writer by background who leads branding and marketing at Amplify, ensuring every tool and resource they create is accessible to the business owners who need it most. Together, they serve growth-minded entrepreneurs, many running on EOS, helping them build forecasts, navigate big decisions, and ultimately build businesses that fund a life of meaning.

Links

Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-cooper-amplify/

Connect with Brittany on LinkedIn: https://www.linkedin.com/in/brittanyjoycooper/

Learn more about Amplify: https://amplify.business

Download the Cash Flow Mountain visual: https://amplify.business/cash-flow-mountain/

Use code AC20 for 20% off Ninety: https://ninety.io

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

What if the difference between a good coach and a transformational one is their ability to create safety, not just strategy?

In this episode, Cam sits down with Ross Gibbs to unpack what it really takes to lead effective EOS sessions and drive lasting results with leadership teams. Ross shares his journey into EOS and how his passion for helping people finally found its outlet through coaching, along with lessons from nearly a decade of implementation. They explore how great coaches manage tension in the room, why facilitating rather than consulting unlocks better outcomes, and how tools like Delegate and Elevate and the accountability chart help leaders move from chaos to clarity. Ross also emphasizes that while EOS is simple, it’s not easy—and that consistency, discipline, and doing the “boring and mundane” work is what ultimately drives long-term success.

Biography

Ross Gibbs is an EOS Implementer with nearly a decade of experience helping entrepreneurial leadership teams gain clarity, alignment, and traction. With a background as a multi-time business owner, Ross brings real-world experience into every session, combining practical wisdom with a passion for helping leaders get what they want from their businesses. He is known for creating safe, high-trust environments where teams can tackle tough issues, strengthen relationships, and execute at a high level.

Links

Connect with Ross on LinkedIn: https://www.linkedin.com/in/rossgibbseos/

Learn more about Ross' work with EOS: https://implementer.eosworldwide.com/ross-gibbs/

Use code AC20 for 20% off Ninety: https://ninety.io

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

What if the fastest way to fill your practice isn’t chasing clients but building a community that pulls them to you?

In this episode, Cam sits down with Forrest Derr, known as “The Fractionator,” to explore how he built a full fractional COO practice in record time. Forrest shares his journey from EOS Integrator to launching his own business, and how a clear vision paired with a simple, focused offering helped him stand out in a crowded market. They unpack the power of community-led growth through local EOS groups, why leading with a help-first mindset creates exponential returns, and how positioning yourself to work yourself out of a job can actually accelerate trust and demand. Forrest also breaks down his approach to business development, including content pillars, storytelling, and staying top of mind without chasing every tactic.

Biography

Forrest Derr is a fractional COO and Integrator known as “The Fractionator,” where he helps entrepreneurial leadership teams implement structure, accountability, and operational clarity. After years of experience running on EOS as an Integrator, Forrest launched his fractional practice and quickly built a full client roster through community-driven growth and a help-first approach. He specializes in helping founders move from being stuck in the business to building scalable organizations that can run without them.

Links

Connect with Forrest on LinkedIn: https://www.linkedin.com/in/forrestkderr/

Learn more about Forrest’s work: https://derrconsulting.com/

Check out Forrest's podcast: www.fixersandfounders.com

Use code AC20 for 20% off Ninety: https://ninety.io

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

What if the fastest way to grow your coaching practice isn’t a new strategy, but going back to the fundamentals you’ve been avoiding?

In this episode, Cam sits down with Brandon Snyder to unpack how he’s building his practice with clarity, discipline, and a relentless focus on business development. Brandon shares his journey from leading revenue functions across sales, marketing, and client success to stepping into his role as an Outgrow Advisor, along with the mindset shift that reshaped how he thinks about growth. They explore why coaches must get clear on their vision and ideal customer profile, how to design a simple but effective business development strategy, and why practicing what you preach is non-negotiable when building a credible offering. Brandon also breaks down his tactical approach, including proactive calling, handwritten outreach, and leveraging referral networks, showing how simplicity and consistency drive real results.

Biography

Brandon Snyder is an Outgrow Advisor and revenue strategist with over 20 years of experience across sales, marketing, and client success. He has helped organizations build and scale revenue engines from early-stage growth to tens of millions in annual recurring revenue. Known for his practical, no-nonsense approach, Brandon works with ambitious leaders to drive sustainable growth by combining disciplined execution with proven business development strategies.

Links

Brandon’s LinkedIn: https://www.linkedin.com/in/brandonscottsnyder/

Learn more about Brandon’s work: https://www.growtharchitects.pro/

Use code AC20 for 20% off Ninety: https://ninety.io

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

What if the real job of a coach isn’t setting strategy but making it meaningful to every person in the organization?

In this episode, Cam sits down with Bill Green to explore how great coaches translate vision from the boardroom to the front line. Bill shares how his work centers on aligning strategy, culture, and execution so that every person in an organization is engaged, inspired, and pulling in the same direction. They unpack the importance of a clear “why,” how Bill structures his offering around six key organizational shifts, and why the best coaching doesn’t just create clarity at the top but drives buy-in and ownership across the entire business.

Biography

Bill Green is a business coach and founder of Vibe Optimizer™, where he helps leadership teams align strategy, culture, and execution to drive measurable results. With over 30 years of coaching experience, Bill specializes in helping organizations translate high-level vision into front-line engagement. His work focuses on creating alignment, building healthy cultures, and enabling teams to turn clarity into consistent performance.

Links

Bill’s LinkedIn: https://www.linkedin.com/in/bill-green-detroit/

Learn more about Bill’s work: https://meetbillgreen.com/

FREE Culture Check-up: https://affectadvisors.com/culturecheckup/

Use code AC20 for 20% off Ninety: https://ninety.io

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/