What if the key to growing your coaching practice on LinkedIn isn’t chasing virality, but building real human connection?

In this episode, Cam sits down with Josefine Wanner to explore how coaches and consultants can leverage LinkedIn to build authority, attract ideal clients, and create scalable offers. Josefine shares her journey from a high-level corporate banking career into entrepreneurship, unpacking the identity shift that came with leaving the “golden cage” of corporate life behind. They discuss why consistency matters more than perfection, how coaches can simplify their messaging to stand out, and why meaningful engagement in the comments often matters more than vanity metrics. Josefine also breaks down her approach to content strategy, sales mindset, and relationship-driven business development on LinkedIn.

Biography

Josefine Wanner is a former corporate executive with nearly 20 years of experience in the financial services industry, including senior roles at Big Four firms and major Swiss banks. After transitioning into entrepreneurship, she built a business focused on helping coaches, consultants, and service providers turn their expertise into scalable online offers while building engaged audiences on LinkedIn. Josefine is passionate about helping entrepreneurs simplify their messaging, strengthen their authority, and grow through authentic human connection.

Links

Connect with Josefine on LinkedIn: https://www.linkedin.com/in/josefine-wanner/

Learn more about Josefine's work: https://www.josefinewanneracademy.com/linkedin-leads

Use code AC20 for 20% off Ninety by clicking here!

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

What if the key to growing your coaching practice isn’t doing more, but doing one thing exceptionally well?

In this episode, Cam sits down with Mike Jones to explore how clarity of vision and a focused offering can accelerate growth in a coaching practice. Mike shares his journey from building and scaling multiple fitness businesses to becoming an EOS Implementer, highlighting how implementing EOS in his own companies shaped his path. They unpack why having a narrow, proven offering builds trust faster, how consistent content and relationship-building on LinkedIn fuel business development, and why long-term success comes from aligning your daily actions with a clear vision for your practice.

Biography

Mike Jones is a Certified EOS Implementer and former entrepreneur who has built and scaled multiple businesses, including growing a multi-location fitness company and launching a successful COVID-era venture. With a decade of experience as an Integrator, Mike brings real-world operational insight into his coaching, helping leadership teams gain clarity, alignment, and traction using the EOS framework. He is passionate about helping entrepreneurs simplify their business and execute with discipline.

Links

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-jones-eos/

Learn more about Mike’s work with EOS: https://implementer.eosworldwide.com/mike-jones/

Use code AC20 for 20% off Ninety: https://ninety.io

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

What if the biggest thing holding your coaching practice back isn’t your skill, but your business development discipline?

In this episode, Cam sits down with Kelly Kennedy to unpack what business development actually looks like for coaches, consultants, and entrepreneurs. Kelly shares his journey into the field and breaks down the key difference between sales and business development, emphasizing that great business development is about opening doors, not closing deals. They dive into practical strategies like mastering your calendar, leveraging LinkedIn for consistent outreach, and building visibility through content and community. Kelly also challenges coaches to embrace social media as a non-optional growth lever and to balance technology with genuine human connection as AI continues to reshape the business landscape.

Biography

Kelly Kennedy is the founder and CEO of Capital Business Development and the host of The Business Development Podcast. With over 15 years of experience in sales and business development, Kelly helps entrepreneurs and organizations generate new opportunities through strategic outreach, relationship building, and disciplined execution. He is passionate about equipping the next generation of business developers with the tools, mindset, and systems needed to grow sustainable businesses.

Links

Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellykennedyofficial/

Learn more about Kelly’s work: https://www.kellykennedyofficial.com/

Check out The Business Development Podcast: https://www.kellykennedyofficial.com/

Use code AC20 for 20% off Ninety: https://ninety.io

Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/