Selling exclusively on Amazon? It might be time to rethink that strategy.

In this episode of The Amazon Strategist Show, John chats with Andrew Maffettone, Founder and CEO of BlueTuskr, about what Amazon sellers need to watch out for in 2025. From rising fees to tighter competition and shifting consumer behavior, Andrew breaks down the real risks of putting all your eggs in the Amazon basket—and what to do instead.

Get actionable insights on how to diversify, build a brand outside of Amazon, and leverage smarter marketing strategies to stay competitive in today’s evolving e-commerce world.

🎯 Key Takeaways:
Diversification is no longer optional for serious e-commerce brands
Relying solely on Amazon exposes your business to platform risk
Amazon’s fees are increasing—and so is the competition
Off-Amazon testing helps uncover untapped growth opportunities
Tracking conversions from external traffic is now critical
You can (and should) use Amazon’s data to fuel your overall strategy
Brand building needs to go beyond the marketplace
Consumers are doing more research before buying
E-commerce growth means higher standards and tighter margins
The future of Amazon as a single-channel solution is uncertain

EXCLUSIVE: Email info@bluetuskr.com and mention The Amazon Strategist Show to get a free paid media review from a specialist on the BlueTuskr team along with a 30-minute consultation - valued at $450!
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Connect with Andrew and BlueTuskr
Website: BlueTuskr.com
Facebook: https://www.facebook.com/AndrewMaff
Instagram: https://www.instagram.com/andrewmaff
LinkedIn: https://www.linkedin.com/in/andrewmaff
X: https://x.com/andrewmaff
Youtube: https://www.youtube.com/channel/UCdc4NwHfYYBQ_QtiZFC-5ww/d

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Think you can just Google your way to a reliable supplier? Think again.

In this episode of The Amazon Strategist Show, John sits down with Omar Sassoon, sourcing expert and e-commerce strategist, to unpack what really goes into finding and scaling with the right suppliers in 2025.

From navigating cultural differences to the power of factory visits, Omar shares what most sellers overlook—and how to avoid costly sourcing mistakes that can derail your business.

Whether you're just starting out or scaling to 8 figures, this episode is packed with tactical insights to help you source smarter and stay competitive in today’s global e-commerce landscape.

🎯 Takeaways:
- Why "just Googling it" leads to sourcing disasters
- The #1 mindset mistake most Amazon sellers make
- How cultural differences can ruin (or build) your supplier relationship
- Why you should always meet your factory in person
- The secret to scaling: reliable backup suppliers
- What to do when market conditions shift—without panic
- Why cutting costs ≠ better margins
- What makes Vietnam a rising sourcing star
- Why there’s no single “China alternative”

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Connect with Omer and The Sasson Company Limited
Website: https://thesassoncompany.com/consultation-and-sourcing-coaching
Facebook: https://www.facebook.com/omer.sasson.sourcing
Instagram: https://www.instagram.com/omersasson
Linkedin: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade

Youtube: https://www.youtube.com/@OmerSasson

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Thinking about cashing in on your Amazon business? 🚀 In this episode of The Amazon Strategist Show, John sits down with Andy Allaway, CEO of Empire Flippers, to talk exit strategies, deal structures, and what buyers actually care about in 2025.

With over 2,400 deals closed and $520M+ in transactions, Empire Flippers knows a thing or two about getting sellers the payday they deserve. Andy breaks down the latest e-commerce trends, how AI is reshaping valuations, and the biggest mistakes sellers make before they even think about selling.

What you’ll learn:
- Why profitability now beats revenue in buyer negotiations
- The secret behind 2.5–3.5x profit multiples
- How clean books can add $$$ to your valuation
- What “de-risking” a deal looks like in 2025
- Why simple operations sell faster (and for more)
- How AI is influencing business valuation (and what it won’t replace)
- Why transparency = trust (and more cash)
- When to engage a broker (spoiler: probably earlier than you think)
- The pros and cons of diversification in your exit plan
- What NOT to do if you want a smooth exit

Don’t miss this goldmine of insight if you’re building to sell—or just curious what your business might be worth in today’s market.

🔔 Subscribe for more Amazon strategies straight from the pros.
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Connect with Andy and @Empireflippers
Facebook: https://www.facebook.com/EmpireFlippers
Instagram: https://www.instagram.com/empireflippers
LinkedIn: https://www.linkedin.com/in/andyallaway/
Youtube: @Empireflippers

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...