Most Amazon sellers think low ACOS means success.

Elizabeth Greene says that’s exactly why many brands get stuck.

In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down the real reason Amazon brands plateau, why scaling “profitable” campaigns can quietly destroy growth, and how to actually build an ad strategy that increases both market share and profitability.

What you’ll learn in this episode

• Why low ACOS campaigns can hurt long-term growth
• The hidden difference between scaling ad sales vs total sales
• Why auto campaigns alone won’t build organic ranking
• How to structure Amazon PPC campaigns strategically
• The real role of exact match campaigns for ranking
• Why many sellers get trapped in the “growth vs profitability” cycle
• How to lower TACOS without tanking organic rank

Key Takeaways
Low CPCs do not automatically equal profitable growth
Organic ranking still matters in 2026
Amazon ads should have different strategic purposes
Market share growth requires intentional ranking campaigns
The Big Insight

A profitable ACOS does not always mean a profitable business.

If your ads only grow ad sales instead of total sales, your brand eventually hits a ceiling.

Guest
Elizabeth Greene
Co-Founder, Junglr

Connect with Elizabeth and Junglr:
https://junglr.com
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Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

AI is everywhere in Amazon selling.

But most sellers are using it completely wrong.

In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down what AI can actually do for Amazon ads — and where it completely fails.

What you’ll learn in this episode

• Why AI outputs are often “AI slop” without expertise
• The biggest mistake sellers make when using AI tools
• How to actually use AI to improve Amazon ads performance
• Why expertise still matters more than automation
• The right way to build AI-powered systems for your business
• How AI + human strategy creates better results than either alone

Key Takeaways
AI is powerful, but not autonomous
Garbage in = garbage out
AI works best when guided by real expertise
Most sellers expect AI to replace thinking, not enhance it
The Big Insight

AI doesn’t replace experts.

It amplifies them.

If you don’t know what “good” looks like, AI won’t help you get there.

Guest
Elizabeth Greene
Co-Founder, Junglr
Helping Amazon brands scale past 8 figures with data-driven ad strategies

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...

Amazon FBA isn’t as simple as it used to be.

In this episode, John Cavendish talks with Burak Yolga (Co-Founder & CEO of Forceget) about why relying only on Amazon’s ecosystem could be costing you serious money — and what smart sellers are doing instead.

What you’ll learn in this episode

• Why you should NOT rely only on Amazon fulfillment (MCF risks)
• The hidden costs of Amazon AWD, AGL, and inventory delays
• How slow check-ins are killing your cash flow
• Why inventory can sit unsellable for weeks inside Amazon
• The real advantage of using your own 3PL
• How brands are saving thousands by restructuring fulfillment
• Why omnichannel supply chains are the future

Key Insights
Amazon is optimizing for data, not your profitability
Inventory delays = locked cash + lost sales
FBA alone is no longer enough to scale
Flexible supply chains win in 2026
Real Example from the Episode

Some sellers have $100K+ worth of inventory stuck in Amazon warehouses, unable to sell due to slow check-ins and internal transfers.

The Big Shift

The most successful brands today are:

✔ Building their own supply chain
✔ Using independent 3PLs
✔ Expanding beyond Amazon
✔ Taking control of inventory and fulfillment

Guest

Burak Yolga
Co-Founder & CEO, Forceget
Experts in global logistics, fulfillment, and supply chain optimization

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategis...