Many Amazon sellers focus on ads, rankings, and traffic but overlook the one system that holds everything together: product data.

In this episode, John Cavendish sits down with Sascha Dobbelaere, founder of OneSila, to break down why poor product information silently limits growth for Amazon and ecommerce brands. Sascha shares how his background in a family run pet accessories business exposed the real challenges sellers face when managing SKUs, attributes, translations, and catalog updates across multiple platforms.

They discuss why product data becomes more fragile as catalogs grow, how bad information creates downstream issues in ads, listings, and international expansion, and why scaling without structure often leads to costly mistakes. This conversation is especially relevant for Amazon sellers expanding to new marketplaces or managing large SKU counts.

You’ll learn why clean product data is no longer optional, how AI is changing product information management, and what sellers should fix before trying to scale globally.

What You’ll Learn:
• Why Amazon sellers struggle when scaling catalogs
• How product data impacts trust, conversions, and expansion
• Common mistakes sellers make with large SKU imports
• Why translations and localization break international growth
• How better product data supports ads, SEO, and brand trust
• Where AI fits into modern catalog management

If you’re serious about scaling your Amazon or ecommerce business without breaking systems behind the scenes, this episode will change how you think about growth.

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

Scaling an ecommerce business should not come at the cost of burnout, misalignment, or losing yourself in the process.

In this episode, John talks with Daphne Bravo, a former corporate retail buyer who left the traditional retail world to build a values led, spiritually aligned business. Drawing from her experience in corporate buying and entrepreneurship, Daphne explains how tools like human design, astrology, and emotional intelligence can support smarter leadership, clearer decision making, and long term brand growth.

This conversation bridges practical ecommerce strategy with inner alignment, showing Amazon sellers and online business owners how clarity, energy, and intention directly impact pricing, positioning, customer trust, and scalability.

John and Daphny dive into why alignment is becoming a competitive advantage in ecommerce, how emotionally intelligent brands outperform transactional ones, and why products and services carry value beyond what is visible on the listing or sales page.

If you are an Amazon seller, ecommerce founder, or online entrepreneur who wants to grow sustainably without constant stress, this episode offers a refreshing perspective on building a profitable business that actually supports your lifestyle.

In this episode, you will learn:

-Why alignment matters for sustainable ecommerce growth
-How human design can influence leadership and team decisions
-The connection between emotional intelligence and brand loyalty
-How to price products or services with confidence and integrity
-Why authentic brands stand out in crowded Amazon and ecommerce markets

Whether you are scaling your Amazon store, building a personal brand, or launching a purpose driven ecommerce business, this episode will help you rethink what real success looks like and how to achieve it without burning out.
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Connect with Daphne
Website: http://dlaurenb.com
Linkedin: https://www.linkedin.com/in/daphny-lauren-bravo
Instagram: https://www.instagram.com/daphnylaurenbravo
Facebook: https://www.facebook.com/DLaurenBpaper

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

In this episode, John interviews Sascha Dobbelaere, the founder of OneSila, a SaaS product designed to help e-commerce businesses manage their product information more effectively.

Sascha shares his journey from a family-run pet accessories business to creating a software solution that addresses the challenges of product data management. They covered the importance of accurate product information, the role of technology in e-commerce, and strategies for expanding into international markets.

Key Takeaways:
- Sascha emphasizes the need for practical strategies in e-commerce.
- OneSila helps manage product data quality across multiple platforms.
- The transition from B2B to M2C can be challenging but rewarding.
- Product information is often overlooked in favor of marketing efforts.
- AI can enhance product data management and streamline processes.
- Preparation is crucial when importing large catalogs of SKUs.
- Companies struggle with translating product information for different markets.
- Effective product management can lead to increased sales and customer trust.

Connect with Sascha and OneSila:
Website: http://onesila.com
LinkedIn: https://www.linkedin.com/in/saschadobbelaere

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...