Not everyone who laughs with you is meant to walk with you.

At some point in life, you realise that growth isn’t just about adding better habits, it’s also about choosing better people.

Some friendships push you forward.
Some keep you comfortable.
And some quietly drain your time, focus, and ambition.

This isn’t about cutting people off out of ego. It’s about alignment.

Who you spend time with shapes: how you think, how you act, what you believe is possible

If your circle doesn’t challenge your mindset, discipline, or standards, you’ll end up shrinking your dreams to fit the room.

Choose friends who: respect your goals support your silence and your grind want to grow, not just escape

Because in the long run, your environment decides your future more than your intentions ever will.

Choose wisely. It changes everything.

Again to reemphasise, no matter what happens between us, Mo has taught me almost everything from 13 years old he took me under his wing and allowed me to be on his team. Like I said I’m forever indebted to him for that. Everyone’s journey is different, Mo has made it in life and I’m still on the come up. He can be at the beach at 3pm whereas I’d have to be in the office. Always wishing him all the best in life 100%

In this powerful episode, we sit down with Richard Cooper — The Unplugged Alpha, author, entrepreneur, and one of the most talked-about voices in men’s self-improvement, modern masculinity, discipline, and relationship dynamics. From mastering your mindset and emotional control to building high-value skills, confidence and strategic growth in life and dating, Richard breaks down the truth men need to hear today.

Richard is known for his work The Unplugged Alpha, a no-nonsense guide to leveling up every area of your life — your mindset, your success, your relationships, and your purpose. His message challenges conventional norms, teaches self-mastery before external validation, and emphasizes building confidence, resilience, and clarity in a world full of distractions and social conditioning.

In this episode, we dive into:
🔥 What it means to be a high-value man in modern society
🔥 Why self-mastery is the foundation for success
🔥 How discipline and emotional control elevate your life
🔥 Real, unfiltered truth on relationships, hypergamy, and frame
🔥 Actionable advice for men looking to take control of their growth

Whether you’re focused on personal development, relationships, mindset mastery, or high performance success — this conversation is for you.

Link to his socials :
Instagram: https://www.instagram.com/the_unplugged_alpha
YouTube: https://www.youtube.com/@UCuKqtwPO5ci5_KoZGbfl33g
Learn more: https://www.richcooper.ca

In this episode, we sit down with Khaled Ebrahim, the founder of Luxury Souq and one of the most respected names in the global watch scene. Throughout the conversation, Khaled shares stories that pull you directly into the real world of luxury timepieces, from customers in their 60s discovering him through their kids, to the intimidation people feel walking into certain boutiques, to the shocking reality of a watch that dropped from $15M to $4M.

He talks about how social media shaped his business from day one, why some celebrities purposely wear loud, attention-grabbing watches. Khaled opens up about why being “cheaper than everyone else” is always a red flag, how good fakes have become today, what “Swiss Made” actually means behind the scenes, and why some old heritage brands have quietly disappeared.

He explains the addictive loop of chasing more expensive watches, speaks on loyalty in business. This episode captures the mindset, honesty, and experience of a man who has spent years navigating an industry where trust is everything. If you love watches, business, Dubai culture, or straight real talk, this conversation is one you won’t want to miss.

Thank you so much for watching this video. I really appreciate it, please like and subscribe

Check out Khaled!;
Instagram: https://www.instagram.com/luxurysouqls/?hl=en
Tiktok: https://www.tiktok.com/@luxurysouq.official
YouTube: @khaledls