Most insurance agencies aren’t lacking effort—they’re lacking clarity.

In this episode of the Agent Leader Podcast, Brent Kelly breaks down the difference between signal vs. noise and why agency leaders must send clear, consistent messages to create momentum, accountability, and growth.

You’ll learn:

• Why organizations respond to signals, not intentions
• How mixed priorities create confusion and stall execution
• The hidden cost of too many initiatives
• Why exceptions become louder than strategy
• How consistent leadership messaging shapes culture and results

If your agency feels busy but not productive, this episode will help you eliminate noise, align your team, and create the focus required for sustainable growth.

📈 Ideal for agency principals and leadership teams committed to clarity, consistency, and high performance.

Ready to cut through the noise and focus on what truly drives agency growth?

Take the next step with the Sitkins team.
Book your free strategy call: www.sitkins.com/bookacall

Watch more episodes and leadership content on our YouTube channel.

What separates average performers from elite leaders? Mindset under pressure.

In this powerful episode of The Agent Leader Podcast, Brent Kelly sits down with former NFL player turned speaker and coach Marques Ogden to unpack the beliefs, behaviors, and disciplines that drive high performance.

From being coached by Jack Del Rio to losing an eight-figure company and rebuilding from rock bottom, Marques shares hard-earned lessons on rejection, resilience, ego, leadership, and what it truly means to “Be Your Own CEO.”

You’ll learn:

• Why rejection paralyzes most sales professionals—and how to overcome it
• The 4 C’s that drive business growth (Calendar, Clock, Communication, Consistency)
• How to avoid the “good enough” trap
• The BISON mindset for charging into adversity
• Why confidence is the real product you’re selling

If you're an agency leader committed to raising the bar—this episode will challenge you to expand under pressure.

🎧 Listen to the full episode now and start charging into the storm.

Follow Marques Ogden on Get Authentic for inspiration, leadership insights, and personal growth strategies:


https://marquesogden.com/


Follow the Agent Leader on YouTube

https://www.youtube.com/c/Sitkinselect

Visit our site to learn more about how to get your agency to its Best Version Possible https://www.sitkins.com/

What truly separates high-performing organizations from those that stay stuck?

It’s not effort. It’s not intentions. It’s standards.

In this episode, Brent Kelly breaks down why leadership standards, not goals or good intentions, are the foundation of culture, behavior, and results.

You’ll learn:

• Why standards shape behavior—and behavior determines results
• The difference between intentional leadership and accidental leadership
• How unclear standards quietly erode culture and performance
• Why “what you tolerate” becomes the norm inside your organization
• How leaders must model standards to sustain long-term growth

Whether you lead a team, a department, or an entire organization, this episode will challenge you to evaluate what you truly stand for and whether your current behaviors reflect it.

Ready to Elevate Your Standards?

Book a no-pressure call with the Sitkins team to take a deeper look at your current standards, and what intentional leadership could unlock for your organization.

www.sitkins.com/bookacall

As an independent insurance agency leader, the standards you enforce—or ignore—shape everything: culture, performance, accountability, and results.

In this episode of The Agent Leader Podcast, Brent Kelly challenges agency owners and leadership teams to confront a tough truth: what you tolerate is what you teach. From underperformance and missed commitments to leadership silence and inconsistent preparation, toleration quietly sets the ceiling for your agency’s success.

You’ll learn:

• Why “do not complain about what you tolerate” is a leadership principle every agency owner must embrace

• How tolerating average or poor performance impacts your best people and agency culture

• The real cost of avoiding hard conversations—and why short-term comfort creates long-term chaos

• Practical leadership shifts to address issues early, make standards visible, and separate people from behavior

If you want to build a best-version-possible agency—one with clarity, accountability, and high performance—this episode will challenge your thinking and raise your leadership standards.

To see if your agency is a fit for our programs, book a call at www.sitkins.com/bookacall

Why are so many insurance agencies constantly busy—but still frustrated with progress?

In this episode of the Agent Leader Podcast, Brent Kelly dives into one of the most critical (and misunderstood) drivers of agency success: true team alignment.

Drawing insights from high-performing agency leaders and real-world experience, Brent explains why alignment—not activity—is what separates good agencies from truly elite ones.

You’ll discover:

• Why busyness is not a badge of honor—and often a warning sign
• How misalignment shows up in meetings, priorities, and execution
• A simple leadership framework (Purpose, Process, Payoff) to create clarity
• Why shared language, visible standards, and consistency matter more than intensity
• How great leaders slow down to speed up—and help teams see what others don’t

If your agency feels busy but scattered, growing but strained, or active without clarity, this episode will help you identify where alignment is breaking down—and what to do about it.

To access free tools and resources from Sitkins Group, visit www.sitkins.com/podcast

To see if your agency is a fit for our programs, visit www.sitkins.com/bookacall

🎯 Ideal for: Independent insurance agency owners, leadership teams, and high-level insurance professionals committed to building a best-version-possible agency through intentional leadership.

What if your agency’s biggest growth constraint isn’t the market, staffing, or strategy—but leadership assumptions?

In this relaunch episode of the Agent Leader Podcast, Brent Kelly returns with a powerful message for independent insurance agency owners and leadership teams: growth without intentional leadership creates hidden ceilings. Brent breaks down one of the most common—and costly—traps agencies fall into as they scale: assuming leadership is “good enough” because results look fine.

This episode dives deep into:

• The Leadership Assumption Trap and why “pretty good results” often mask deeper issues

• How John Maxwell's Law of the Lid quietly limits agency growth at every revenue level

• Why adding people doesn’t fix broken standards, alignment, or clarity

• The difference between accidental growth vs. intentional growth

• How misalignment, lack of capacity focus, and unclear processes stall progress

• Why elite agencies obsess over standards, clarity, and leadership development

• The real role of an agency leader: growing people, not just revenue

Brent also challenges agency leaders to reflect on a critical question:
Is your agency growing on purpose—or by accident?

If growth feels harder than it should, this episode may reveal why.

Leadership isn’t about perfection—it’s about intention, clarity, and consistency. And the best leaders know their own leadership ability is often the ceiling holding the agency back.

If you're ready to get your agency to its Best Version Possible, learn more about our programs.

🎯 Ideal for: Independent insurance agency owners, executives, department leaders, and growth-focused professionals who want to raise standards, improve alignment, and build an elite agency—on purpose.

Are renewals enough to prove you’re winning with clients? In this episode, Brent Kelly reveals a simple 3-step process to define, document, and deliver on client expectations — the key to higher retention, stronger relationships, and more referrals. Learn how top agencies track success, why your top 5–20% of clients deserve more, and how a “promise report” can transform the way you measure results.

👉 Download the free white paper: sitkins.com/whitepaper

Are you an independent insurance agent or agency leader looking for a smarter way to grow your business, retain more profit, and better serve your clients? In this episode, host Brent Kelly sits down with Warren Cleveland, CEO of Captive Coalition, to uncover the untapped potential of captive insurance.

Warren shares his entrepreneurial journey from aviation to insurance innovation—and explains why captives are becoming essential tools for agents who want more control, transparency, and long-term client relationships. You'll learn how to overcome misconceptions, embrace failure as growth, and understand the real financial impact of captives on your agency’s future.

Highlights Include: 00:00 Introduction to Captives and Insurance Leadership04:12 Understanding Captives: What They Are and Why They Matter10:42 The Unique Approach of Captive Coalition19:39 Challenges and Misconceptions in the Captive Insurance Space25:02 Success Stories and Empowering Agents33:17 Advice for the Younger Self: Embracing Failure39:18 Final Thoughts and Resources for Agents

Whether you’ve never heard of captives or you’re ready to take the next step, this conversation will shift how you think about risk, revenue, and relevance in today’s insurance world.

To learn more about Warren Cleveland and Captive Coalition visit their site at https://www.captivecoalition.com/.

To learn more about our programs for growth-minded agencies visit www.sitkins.com.