Couverture de The Agency Road Show

The Agency Road Show

The Agency Road Show

De : OpenX and Advertising Week
Écouter gratuitement

À propos de ce contenu audio

 Advertising Week and OpenX talk with leading agency voices across digital media to provide a deep dive on the evolving role of agencies and how the 21st century agency fits into today’s advertising landscape.Copyright 2022 OpenX and Advertising Week Direction Economie Management et direction Marketing et ventes
Épisodes
  • Episode 4 – Agency Transformation with Initiative

    Episode 4 – Agency Transformation with Initiative
    Mar 8 2022
    Jen Dass, Chief Transformation Officer at Initiative joins The Agency Road Show today to discuss her role, agency transformation, addressability, and more.
    Afficher plus Afficher moins
    29 min
  • Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu

    Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu
    Feb 22 2022
    Dentsu’s EVP, Head of Programmatic, Jen Scheel joins The Agency Road Show this week to discuss the right way to operate a programmatic practice, centralized buying vs. the federated approach, and what keeps her up at night.
    Afficher plus Afficher moins
    22 min
  • Episode 2 – Growing a Global Holding Company with OMD

    Episode 2 – Growing a Global Holding Company with OMD
    Feb 9 2022
    This week, we speak with Luke Lambert, Chief Activation Officer, OMD USA, who discusses how agencies buy media.
    Afficher plus Afficher moins
    33 min
Aucun commentaire pour le moment