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The Agency Brief

The Agency Brief

De : Kurt Schmidt
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 A weekly podcast for agency owners, founders, and executives. Kurt Schmidt covers the business side of running an agency: M&A, AI adoption, pricing, positioning, growth strategy, and the industry shifts that actually affect how marketing, advertising, and digital agencies operate. No campaign roundups. No fluff. Just signal, with an operator's perspective on what it means for your agency.

The Agency Brief also runs as a weekly newsletter at TheAgencyBrief.com.

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support.KRT LLC 2024 Direction Economie Management et direction Politique et gouvernement
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    Épisodes
    • Omnicom's Post-Merger Cuts and the AI Contract Gapmp3

      Omnicom's Post-Merger Cuts and the AI Contract Gapmp3
      Feb 24 2026
      Kurt breaks down Omnicom's first post-IPG earnings and the layoffs already underway, examines why AI is outpacing agency contracts, and covers the holding company consolidation wave. Plus, a concrete action item: update your own contracts before clients do it for you.

      Subscribe to The Agency Brief at https://theagencybrief.substack.com

      Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support.
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      12 min
    • WPP's Death Star Strategy and Why Indies Are Going the Other Way

      WPP's Death Star Strategy and Why Indies Are Going the Other Way
      Feb 16 2026
      Kurt breaks down WPP's major restructuring plans, Dentsu's leadership change, and why holding companies and indie agencies are heading in opposite directions. Plus: why marketers are hiding their AI usage and what agency owners should do about it.

      Subscribe to The Agency Brief at https://theagencybrief.substack.com

      Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support.
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      7 min
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