Épisodes

  • Omnicom's Post-Merger Cuts and the AI Contract Gapmp3

    Omnicom's Post-Merger Cuts and the AI Contract Gapmp3
    Feb 24 2026
    Kurt breaks down Omnicom's first post-IPG earnings and the layoffs already underway, examines why AI is outpacing agency contracts, and covers the holding company consolidation wave. Plus, a concrete action item: update your own contracts before clients do it for you.

    Subscribe to The Agency Brief at https://theagencybrief.substack.com

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    12 min
  • WPP's Death Star Strategy and Why Indies Are Going the Other Way

    WPP's Death Star Strategy and Why Indies Are Going the Other Way
    Feb 16 2026
    Kurt breaks down WPP's major restructuring plans, Dentsu's leadership change, and why holding companies and indie agencies are heading in opposite directions. Plus: why marketers are hiding their AI usage and what agency owners should do about it.

    Subscribe to The Agency Brief at https://theagencybrief.substack.com

    Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support.
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    7 min