Épisodes

  • Advisors Websites That Win | Clear Niche, Clear CTA, Clear Next Step

    Advisors Websites That Win | Clear Niche, Clear CTA, Clear Next Step
    Jan 22 2026
    Most advisor websites are doing one job: proving you exist. But a great website does something very different. It creates trust fast, speaks directly to your best-fit client, and builds an actual pipeline you can nurture. In this episode of The Advisors Business Hour, Sherry Sarver Johnson sits down with Jeff from Caddis, LLC to break down what makes an advisor website work in 2026, and what quietly kills credibility. You will learn:
    • Why “electronic business card” sites lose opportunities
    • The fastest trust builders: tone, clarity, and client-first language
    • Why niching down beats trying to appeal to everyone
    • The silent killers: dated templates, complicated navigation, no CTA
    • How SEO and “ranking in AI” changes the website game
    • Why a funnel helps, and why the buyer journey is never linear
    • A website is not a credential. It is the first step of trust-building. Advisors Business Hour Episode 4
    • Most advisor sites are advisor-centric. Convert to client-centric language and outcomes. Advisors Business Hour Episode 4
    • Niching down is not limiting. It reduces competition and increases relevance. Advisors Business Hour Episode 4
    • Visual credibility matters, but messaging must match the design. Advisors Business Hour Episode 4
    • Decide the website’s primary goal: organic client growth vs advisor recruiting. Advisors Business Hour Episode 4
    • The funnel is useful when it separates marketing (attract, qualify) from sales (convert). Advisors Business Hour Episode 4
    • The prospect journey is messy. Your presence has to bring them back after distractions. Advisors Business Hour Episode 4
    • SEO still matters, and “ranking in AI” is becoming a new battleground for visibility. Advisors Business Hour Episode 4
    “Silent killers” website checklist (copy for a carousel or post)
    • No differentiation, looks like everyone else
    • Dated template vibes
    • No clear call-to-action
    • Complicated navigation
    • Boardroom stock photo culture
    • Advisor-centric copy instead of client-centric outcomes Advisors Business Hour Episode 4


    🎧Created and hosted by Sherry Sarver Johnson and Jeff Mount | Produced by BraveHeartsTV Network and powered by Beneficial Business Solutions.

    For resources, show notes, and links to featured strategies, visit AdvisorsBusinessHour.com.

    To learn more about Jeff’s work with financial advisors, visit Caddis.biz.
    And to explore business automation and growth tools, visit BeneficialBusinessSolutions.com.

    Follow The Advisors Business Hour wherever you get your podcasts, and remember:
    Build with purpose. Grow with integrity. Scale with confidence.
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    28 min
  • How AI Failed Us and What It Means for Advisors

    How AI Failed Us and What It Means for Advisors
    Dec 17 2025
    🎙️ Episode 3: How AI Failed Us and What It Means for Advisors.

    In this candid episode of The Advisors Business Hour, Jeff Mount, Financial Advisor and Growth Strategist, and Sherry Sarver Johnson of Beneficial Business Solutions share an experiment that didn’t go as planned. They tried using AI-generated voices to record the show.

    Technically, it worked.

    Emotionally, it failed.

    That failure sparked a deeper conversation every advisor needs to hear right now. This episode explores why AI, despite its power, cannot replace the human elements that build trust: tone, empathy, presence, lived experience, and emotional intelligence --- especially in a profession where clients entrust you with their financial future. You’ll learn:
    • What went wrong in our AI experiment and why it mattered
    • Why efficiency is not the same as connection
    • The difference between information and reassurance
    • The real fears advisors have about AI and what’s actually true
    • Where AI does belong in an advisor’s practice (and where it doesn’t)
    “AI can give you information. But only humans can give you reassurance.” If you’re an advisor navigating the balance between technology and trust, this episode will help you use AI wisely without losing the human connection your clients rely on.

    🎙️ The Advisors Business Hour — hosted by Jeff Mount, president of Caddis LLC and Sherry Sarver Johnson president of Beneficial Business Solutions and BraveHeartsTV.
    Helping advisors grow ethically, sustainably, and with purpose. 👉 Follow the show on LinkedIn and subscribe on your favorite podcast platform so you don’t miss Episode 4: How Your Website Might Be Failing You — and What to Do About It.


    🎧Created and hosted by Sherry Sarver Johnson and Jeff Mount | Produced by BraveHeartsTV Network and powered by Beneficial Business Solutions.

    For resources, show notes, and links to featured strategies, visit AdvisorsBusinessHour.com.

    To learn more about Jeff’s work with financial advisors, visit Caddis.biz.
    And to explore business automation and growth tools, visit BeneficialBusinessSolutions.com.

    Follow The Advisors Business Hour wherever you get your podcasts, and remember:
    Build with purpose. Grow with integrity. Scale with confidence.
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    28 min
  • Motivating Clients and Prospects | The Psychology of Inspired Action

    Motivating Clients and Prospects | The Psychology of Inspired Action
    Nov 12 2025
    🎧 Episode 2: Motivating Clients & Prospects — The Psychology of Inspired Action What truly motivates clients to take action?

    It’s not charts. It’s not logic. It’s belief.

    In this powerful episode, Jeff Mount, Financial Advisor and Growth Strategist, joins Sherry Sarver Johnson of Beneficial Business Solutions to unpack the psychology behind motivation — and how top advisors inspire clients and prospects to move from hesitation to action. Discover how to identify your client’s social style, tailor your communication to their decision-making process, and build emotional alignment that leads to lasting trust.

    You’ll learn:
    ✅ Why logic alone rarely drives behavior — and what does
    ✅ How to motivate different social styles (Analytic, Driver, Expressive, Amiable)
    ✅ Jeff’s 3-Step Motivation Map to turn clarity into confidence
    ✅ The psychology behind the phrase “Are you opposed to action?” — and why it works
    ✅ How empathy, consistency, and small wins build unstoppable momentum

    “Our job is to turn hesitation into hope — and hope into a plan.” – Jeff Mount

    Whether you’re nurturing long-term clients or converting new prospects, this episode will show you how to create meaningful motivation that lasts long after the meeting ends. 🎙️

    The Advisors Business Hour — Created and hosted by Sherry Sarver Johnson and Jeff Mount is produced by BraveHeartsTV.

    Helping advisors grow ethically, sustainably, and with purpose. 📘 Download the free Motivation Map Worksheet → TheAdvisorsBusinessHour.com

    🎧Created and hosted by Sherry Sarver Johnson and Jeff Mount | Produced by BraveHeartsTV Network and powered by Beneficial Business Solutions.

    For resources, show notes, and links to featured strategies, visit AdvisorsBusinessHour.com.

    To learn more about Jeff’s work with financial advisors, visit Caddis.biz.
    And to explore business automation and growth tools, visit BeneficialBusinessSolutions.com.

    Follow The Advisors Business Hour wherever you get your podcasts, and remember:
    Build with purpose. Grow with integrity. Scale with confidence.
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    15 min
  • The Advisors Business Hour - EP 1

    The Advisors Business Hour - EP 1
    Oct 15 2025
    Episode 1: Welcome to The Advisors Business Hour: The Heart & Hustle of Building a Great Advisory Business

    Referrals are the lifeblood of every thriving advisory practice, but most advisors treat them like luck instead of a strategy. In this premier episode of The Advisors Business Hour, hosts Sherry Sarver Johnson, president of Beneficial Business Solutions and Jeff Mount, President of Caddis LLC, break down how to turn client referrals into a predictable, ethical growth engine.You’ll learn:
    • Why referrals outperform cold outreach, ads, and seminars
    • The biggest mistakes advisors make when asking for referrals
    • A 4-step system to spark consistent introductions
    • Jeff’s “Client Impact Question” — the one line that naturally inspires new referrals
      A real-world case study of an advisor who grew from $80M to $120M AUM in 18 months
    If you’ve ever wished new clients came in through warm introductions instead of cold leads, this episode will show you exactly how to make it happen with authenticity, professionalism, and heart.

    Whether you’re just starting out or leading an established firm, this episode sets the tone for what’s ahead: Real stories, actionable insights, and the tools to help you grow with confidence.

    **Subscribe now** and don’t miss a single conversation that helps you turn purpose into performance.

    🎧 Created by Sherry Sarver Johnson and Jeff Mount. Produced by BraveHeartsTV Network.

    🎧Created and hosted by Sherry Sarver Johnson and Jeff Mount | Produced by BraveHeartsTV Network and powered by Beneficial Business Solutions.

    For resources, show notes, and links to featured strategies, visit AdvisorsBusinessHour.com.

    To learn more about Jeff’s work with financial advisors, visit Caddis.biz.
    And to explore business automation and growth tools, visit BeneficialBusinessSolutions.com.

    Follow The Advisors Business Hour wherever you get your podcasts, and remember:
    Build with purpose. Grow with integrity. Scale with confidence.
    Afficher plus Afficher moins
    15 min