It’s easy to tell when you don’t have product-market fit: No one’s buying what you’re selling. What’s trickier is when founders “hallucinate” product-market fit—mistaking early sales growth for true PMF. Getting customers is crucial, but there are more important things to measure before you declare “mission accomplished” on product-market fit. In this episode, Steli shares the most common mistakes startups make when measuring product-market fit.

In your startup’s early days, you’re a small team of like-minded people operating on instincts and vibes. But that can’t last forever. How will your business run when you’re not in the room? If your values aren’t clear, your team will fill in the gaps on their own—creating misalignment and wasted effort. You need to define a few core values to express, clarify, and guide all your business decisions so you’re growing in the right direction. In this episode, Steli shares how to create and implement your core values early.

Steli was one of the first SaaS founders to use founder-led content marketing to build an online audience that translated directly into revenue. Hear how he turned his subject matter expertise into a content engine that's been fueling Close's growth organically for years. Learn how you can build an authentic founder brand and use your content to build and scale your business.