This weeks episode I sit down with Laura from Nifty Fox Creative  

Who created the organisation off the back of her frustration in academic and social research.

One of the most important elements for any market or customer research project is storytelling. It is the last mile of research that we often forgot about, because it can take time and thinking.

My chat with Laura uncovers:

- What storytelling is?

- Is perfectionism really a thing?

- How to start drawing today?

- Some of the best visuals Laura and her team have created

- The keys to unlock data storytelling

🔗  CONNECT WITH LAURA

💻 Website - https://www.niftyfoxcreative.com/

📸 Instagram - https://www.instagram.com/lauraevanshill/

🐦 Twitter - https://twitter.com/EvansNifty

👥  Linkedin -  https://www.linkedin.com/in/laura-evans-niftyfox/

🔗  CONNECT WITH JAKE

🎥  YouTube Channel - https://www.youtube.com/channel/UCaeE...

🐦 Twitter - https://twitter.com/Jake_pryszlak

📸 Instagram - https://instagram.com/theresearchgeek

💻 Website - https://researchgeek.co.uk

👥 Linkedin - https://www.linkedin.com/in/jacobprys...

📄 SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation. 

🎙  ABOUT THE PODCAST

Tea & Biccies with Jake is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people within the market research and data industry.

In each episode I talks to guests about their philosophies, strategies and tools that have helped them along the way. There's no manual for being an Insight Director, entrepreneur within the market research sector, there isn't actually a manual for anything. But I hope from these shared experiences you'll leave each episode with practical advice you can use to help you along the way. 

🎬  Subscribe to Tea & Biccies Podcast here - https://www.youtube.com/channel/UCaeE...

🎧  Listen for free on your favourite Podcast platform - search "Tea & Biccies with Jake" on your podcast app, or click these links:

Apple Podcasts - https://podcasts.apple.com/us/podcast...

Spotify - https://open.spotify.com/show/17VbSkP...

RSS - https://anchor.fm/researchgeek

🙏  LEAVE A REVIEW 

If you enjoyed listening to the podcast, I would love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast...

👋🏼  GET IN TOUCH 

You can also tweet @Jake_pryszlak with any feedback, ideas or thoughts about the lessons you've learned from the episodes and I can thank you personally for tuning in 🙏

In these 'moment' episodes of my Tea & Biccies podcast, I'll be selecting my favourite moments from previous episodes of the podcast series.

In this moment, philip Brook lays down exactly why he and his fellow co-founders created Voiceform. A customer feedback tool, enabling individuals to provide their feedback via their voice rather than traditional online survey tools.

What Philip teaches us, is that voice and customer opinions do matter. We can over or understate customer feedback via online surveys, because we don't know the true meaning behind someones comment. However, using voice, we can get under the skin of those opinions even more.

Listen to the full episode here: https://podcasts.apple.com/us/podcast/capturing-emotional-insights-philip-brook/id1595890869

Watch the episode on Youtube: https://www.youtube.com/watch?v=zNYU0JU3JU8&t=247s

Rebranding is one of those things that is easily misunderstood.

We tend to think that changing a logo or website is a complete rebrand, but that’s not totally correct.

In this week's episode, I sit down with Karen from Momentive, breaking down how SurveyMonkey rebranded during the pandemic and the difference between customer-centric rebranding and one that doesn't take customers into account.  

It was a fascinating chat with Karen talking through how they used their own survey tools to understand what customers may or may not think about the rebrand!    

We also cover the early days of Momentive, the business challenges of rebranding a HUGE company during the pandemic and all remote!  

🔗  CONNECT WITH JAKE  
🎥  YouTube Channel - https://www.youtube.com/channel/UCaeE...
🐦 Twitter - https://twitter.com/Jake_pryszlak
📸 Instagram - https://instagram.com/theresearchgeek
💻 Website - https://researchgeek.co.uk
👥 Linkedin - https://www.linkedin.com/in/jacobprys...  

🎙  ABOUT THE PODCAST  
Tea & Biccies with Jake is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people within the market research and data industry.  In each episode I talks to guests about their philosophies, strategies and tools that have helped them along the way. There's no manual for being an Insight Director, entrepreneur within the market research sector, there isn't actually a manual for anything. But I hope from these shared experiences you'll leave each episode with practical advice you can use to help you along the way.   

🎬  Subscribe to Tea & Biccies Podcast here - https://www.youtube.com/channel/UCaeE...  

🎧  Listen for free on your favourite Podcast platform - search "Tea & Biccies with Jake" on your podcast app, or click these links:
Apple Podcasts - https://podcasts.apple.com/us/podcast...
Spotify - https://open.spotify.com/show/17VbSkP...
RSS - https://anchor.fm/researchgeek

🙏  LEAVE A REVIEW   If you enjoyed listening to the podcast, I would love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast...  

👋🏼  GET IN TOUCH   You can also tweet @Jake_pryszlak with any feedback, ideas or thoughts about the lessons you've learned from the episodes and I can thank you personally for tuning in 🙏