Talking with Tom Cooper
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In this conversation with scholar and author Tom Cooper, we trace the overlapping currents of McLuhan and Innis — how McLuhan’s Catholicism quietly shaped his media theory, and how geography steered Innis’ thinking. Tom shares stories from his time as McLuhan’s teaching assistant, giving us a rare, inside look at the man behind the aphorisms.
We also dig into his new book, a fresh lens on the Toronto School’s history and influence, and how those ideas keep mutating in today’s media environment. It’s a blend of personal memory, intellectual history, and a little bit of myth-busting.
Chapters- (00:00:01) - The Executive Dropout Podcast
- (00:00:12) - Sunny weather for Hawaii
- (00:00:56) - Talking to Marshall McLuhan and Harold Innes
- (00:02:16) - McLuhan and Innes: The Story Within a Story
- (00:07:28) - Innes and McLuhan: The Relationship
- (00:16:14) - McLuhan and Ennis Day
- (00:17:39) - Toronto's intellectual scene in the 60s
- (00:22:35) - On Marshall McLuhan's Controversy
- (00:30:17) - McLuhan on His Assistants
- (00:35:50) - The Media Ecology Moment
- (00:46:02) - Marshall on His Use of Analogies
- (00:47:34) - The Essential McLuhan: A PhD Dissertation (2018)
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