Get ready…this episode is PACKED with marketing insights every MSP leader needs heading into 2026. Rick sits down with Crystal Conkle, the powerhouse CMO of The 20, to break down exactly what’s working (and what’s NOT) in today’s MSP marketing landscape. Crystal shares her candid takes on the evolving role of marketing, what MSPs are consistently underestimating, and the strategies that are separating top-performing providers from the rest. If you want your MSP to dominate your market, this is the episode to watch.

In this episode, host Rick Lambert sits down with Louella Fernandes, Managing Director at Quocirca, a leading global research and market insight firm for the print and imaging industry. Louella shares her expert perspective on the trends, threats, and opportunities shaping the business printing market heading into 2026.

What You’ll Learn:

• The key drivers reshaping the Global and U.S. print market
• How security, sustainability, and digital transformation are redefining print strategies
• Insights from Quocirca’s Print Security Insights
• The growing opportunity for dealers to evolve beyond print
• Why security, cloud printing, and workflow automation should be 2026 priorities

Whether you’re a copier dealer, MPS provider, or print OEM, this 30-minute discussion delivers actionable insight to help you navigate the next wave of industry change. About Quocirca: Quocirca is a global research firm specializing in market intelligence for print, imaging, and digital workplace transformation.

Join host Rick Lambert interviewing Keven Ellison, Director of Marketing for AIS on how managed service providers can put AI to work inside their business. From automating sales outreach and personalizing marketing campaigns to streamlining service delivery and optimizing operations, each episode delivers real-world use cases MSPs can apply today to grow smarter and work more efficiently.

https://in2communications.com/the-smarketing-show/