Yup! Before you say it's le impossible! It is. From a tech point of view, it's totally possible - and at an accessible cost. But more so: why? People like the functionality of social media, they don't like the present execution. This is a great idea if you want to create more than just community around your product, your brand, yourself, or your service. It's to give your people a totally new way to connect that goes way, way beyond a community platform.

Also: How baller of a move is this? If you don't like what Instagram or Facebook are doing, just build your own themed social network around your brand. Imagine how awesome it is for people in your community to connect this way around a shared interest. It goes way deeper than a community software or subreddit ever could. It harnesses the good part of socials: Getting to show off your own personality, being seen by other people.

And you can keep the trolls out and monetize it gently (if you want to) with a small monthly contribution. Or not. Honestly, I'm waiting to see the first influencer or pop culture figure to do this. Imagine Swiftnet for Swifties. But it also works for smaller brands and followings.

Now, here's a caveat: This is best for somebody who has a sizable(ish) following they want to move onto their own social media platform. You need a critical mass of people who's active enough so that the network is actually interesting.

I also talk about:

• community software vs. your own social media network
• how the internet is becoming more private
• my prediction for the future of marketing and the internet
• how to tell if a project is for you

Shownotes:

Shlinkedin

No-Code Platforms mentioned: bubble.io, softr.io

Community platforms: circle.so, Mighty Networks

Check out Johanna's work and brands here:

www.johannarenoth.com

www.byesocialmedia.com

www.logofflivemore.com

Johanna is off social media. If you want to reach out to her with feedback or episode ideas, reach out to her here: hi@johannarenoth.com.

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